Rhetoric, Influence, and Civic Engagement Degree Program

Study rhetoric, influence, and civic engagement, and earn your bachelor’s degree at Wayne State College in Nebraska.

A speaker addresses a group of people

Explore the Rhetoric, Influence, and Civic Engagement degree program

If you are interested in a career in leadership and/or civic engagement, our new Rhetoric, Influence, and Civic Engagement degree program provides a helpful path for you. To hone the craft of communication, the root is a good place to start. This program focuses on the origins of the field of communication, from the Western tradition going back 2,500 years beginning with Socrates, and then extending that foundation of rhetoric to its application of persuasion and civic engagement. Argumentation (and persuasion) were the epitome of education, based on the idea that those who held the power of persuasion held the power of the society. In fact, the roots of our modern education can be traced to Quintilian, a Roman rhetorician, who formed the first formal educational curriculum and theory.  

View program courses

Fast facts

Degree options: B.A. or B.S. in Communication Studies/Rhetoric, Influence, and Civic Engagement


Delivery format: On campus (Wayne)


Program credit hours: 48

  • Communication studies core (12 credit hours)
  • Rhetoric, influence, and civic engagment (36 credit hours)

Note: Students must also take 30 credit hours of General Studies courses. A total of 120 credit hours are needed to graduate from WSC. Additional majors or minors can be added to help meet graduation requirements.


School: Arts and Humanities


Department: Communication Arts

Prepare for your future

Opportunities and outcomes

Communication, rhetoric, and influence topics covered

  • Ethical and effective techniques in argumentation and rhetoric
  • Interpersonal and group communication
  • Listening, interviewing, and research
  • History and theory of public address
  • Relationship between language, thought, and behavior, and effects on culture
  • Theories of persuasion, especially in relation to political campaigns, social movements, and advertising

Student learning outcomes

  • Demonstrate knowledge of the basic concepts of interpersonal communication, public address, communication theory, organizational communication, and argumentation. Students demonstrate knowledge through exams, written materials, theatre performances, and classroom projects.
  • Demonstrate communication skill through student presentations in theatre productions, acting, workshops, forensics, interpersonal, small group, argumentation, public speaking, public relations, leadership, and organizational communication classes.
  • Demonstrate application of communication studies and theatre arts through participation in workshops, forensics, internships, service-learning projects, communication conference participation, and senior portfolio development.

Career Scholars Program

Students in the Rhetoric, Influence, and Civic Engagement program are eligible to take part in the Career Scholars Program. The Career Scholars Program offers a generous scholarship package while you embark on a unique cooperative education journey starting your freshman year at Wayne State. During your time here, you’ll participate in career readiness activities, business site visits, job shadowing, and more - all while learning the fundamentals of professional practice. After three years on campus, you’ll complete your senior year by working at a paid job in your chosen field. Job locations include Norfolk or Grand Island, Neb., where you'll live in community housing with fellow Career Scholars students.

Career Scholars Program

Intercollegiate forensics

The Wayne State Forensics Team is a competitive speech team that provides students the opportunity to grow their skills in oral and written communication, critical thinking, research development, creativity, leadership, and confidence. The team competes regionally and nationally in a variety of public address and interpretation event categories, including communication analysis/rhetorical criticism; persuasive, informative, extemporaneous, impromptu, and after dinner speaking; and dramatic and prose interpretation.

WSC Forensics Team

Communication internships

Our outstanding Career Services Office is available to help you find public relations internships and career opportunities. Students majoring in Communication recently completed internships at the following locations:

  • Children’s Hospital
  • Logan Valley Contracting
  • Rural Futures Institute
  • St. Mary’s Catholic Church
  • UNMC Behavioral Health Education Center of Nebraska
  • Wayne Baseball Association
  • Wayne State College
  • WJAG Radio

Career services and internships

Graduates work in their chosen field using the skills they learned while at Wayne State College. Each year, eager employers welcome WSC graduates into their organizations.

Note: Due to the recent addition of the Rhetoric, Influence, and Civic Engagement program, career outcomes will be available for reporting beginning in Summer 2030 with the 2028-29 Graduate Outcomes Survey.

Possible careers:

  • Lawyer
  • Public policy manager
  • Public information officer
  • City council member
  • Government official
Percent of WSC graduates  employed or in grad school within 6 months of graduation

job or grad school placement rate
within six months of graduation

Data based on most recent
employment outcomes survey


 

2025-26 Estimated Annual Cost of Attendance

$201.90

cost per credit hour

Tuition: $6,057

Fees: $2,351

Food plan: $4,830

Housing: $4,870

Total: $18,108
These figures do not include indirect cost estimates. To view a breakdown of estimated additional costs you may incur while attending WSC that are not billed to your student account, visit the Cost of Attendance page.
Cost of attendance

Least Expensive College in Nebraska

- CollegeTuitionCompare, 2025

Wayne State College is ranked the No. 1 least expensive four-year college in Nebraska and is recognized among the Top 10 most affordable colleges in the nation for out-of-state students. With the same tuition rates for in- and out-of-state students, a tuition guarantee, and generous scholarship opportunities, WSC makes earning a degree both accessible and affordable. In fact, the average remaining annual cost of attendance for 2024–25 is just $2,268 for undergraduate students after financial aid and scholarships.

Rhetoric, Influence, and Civic Engagement degree program courses

Students must complete the communication studies core courses and rhetoric, influence, and civic engagement concentration courses. A total of 120 credit hours are needed to graduate from WSC. Additional majors or minors can be added to help meet graduation requirements.

Communication studies core courses (12 credits)

  • Choose one of the following courses:

    • CNA 201 Small Group Communication (3 credits) - Explores the functions of discussion in our society, problem-solving, group dynamics, and analysis of the operative forces within the group. Emphasis on skills of group discussion, participation in decision-making groups, leadership, organization, and evaluation.
    • CNA 210 Interpersonal Communication (3 credits) - The study of theories and models of interpersonal communication that enhance understanding and development of interpersonal relationships. Skills are developed in listening behavior, dyadic interaction, relationship and conflict management, verbal and nonverbal communication, and intrapersonal processing.
  • Credits: 3

    Description: Explores the nature and function of communication in organizations. Emphasis on concepts, skills for effective management of communication, analysis, and evaluation of formal and informal patterns of communication in organizations.

    Prerequisites: CNA 100 Principles of Human Communication

  • Credits: 3

    Description: The study of various theories and models typically employed in communication studies today. Students explore the central assumptions, questions, and approaches in the study of human communication.

  • Credits: 3

    Description: Capstone course that involves the investigation of recent and ongoing research and theory in major field and their implications for continued research and field applications. Extensive training in listening, interviewing, and research skills. Completion of program portfolio required. Topics will vary from offering to offering. Cannot be repeated.

Rhetoric, influence, and civic engagement concentration (36 credit hours)

  • Credits: 3

    Description: This course sets the foundation of communication theory by setting the stage of the first roots of the western heritage in rhetoric. Students will learn how the art and skills of rhetoric evolved beginning with the Greeks of Plato and Aristotle, through the Romans of Cicero and Quintilian, through the Christianization of rhetoric in St. Augustine, and ending with the Ramian and Cartesian turns leading into modern thought and practice of communication theory.

    Prerequisite: CNA 100 Principles of Human Communication

  • Credits: 3

    Description: Examines in depth the relationship among language, thought, and behavior, emphasizing the role linguistic communication plays in culture and society.

    Prerequisite: CNA 100 Principles of Human Communication

  • Credits: 3

    Description: Introduces students to the art of collaborative inquiry, deliberation, and decision-making. The course explores diverse approaches to ethical and effective inquiry, deliberation, and advocacy, as well as developing the skills necessary to their practice. The course focuses particularly on development of critical thinking and reasoning abilities, self-reflexivity, empathic listening, reading, viewing, and speaking skills, dialogic inquiry, and ethical and effective advocacy skills.

    Prerequisites: CNA 100 Principles of Human Communication and sophomore standing

  • Credits: 3

    Description: The study of contemporary theories of persuasion and their applications. Persuasive appeals in political campaigns, social movements, and advertising are examined.

    Prerequisites: CNA 100 Principles of Human Communication and sophomore standing

  • Select 12 credit hours from the following courses:

    • CNA 240 Intercollegiate Forensics (0-3)
    • CNA 284 Film Criticism (3)
    • CNA 352 Organizational Presentations (3)
    • CNA 440 Intercollegiate Forensics (0-3)
    • CNA 457 Special Topics in Communication (3)
    • CNA 471 Mass Media and Society (3)
    • CNA 478 Communication Ethics (3)
    • POS 425 Rights and Liberties (3)

    Note: Students may take up to 3 credits of CNA 240/440 Intercollegiate Forensics to apply to the electives for this concentration.

  • Choose 12 credits from the following courses:

    • BUS 208 Business Communications (3)
    • BUS 260 Management Theory and Practice (3)
    • BUS 270 Principles of Marketing (3)
    • BUS 367 Foundations of Human Resource Management (3)
    • BUS 374 Advertising and Integrated Marketing (3)
    • CNA 140/240/440 Intercollegiate Forensics (0-3)
    • CNA 263 Introduction to Mass Communication (3)
    • CNA 280 News Writing (3)
    • CNA 302 Language and Human Behavior (3)
    • CNA 342 Persuasion (3)
    • CNA 352 Organizational Presentations (3)
    • CNA 374 Public Relations (3)
    • CNA 426 Public Relations through Social Media (3)
    • CNA 450 Media Design Applications (3)
    • CNA 452 Public Relations Case Studies (3)
    • CNA 453 Integrated Brand Promotion (3)
    • CNA 457 Special Topics in Communication (3)
    • CNA 459 Organizational Leadership (3)
    • CNA 460 Leadership Theory (3) 
    • CNA 462 Communication Research Methods (3)
    • CNA 465 Qualitative Research Design (3)
    • CNA 470 Family Communication (3)
    • CNA 471 Mass Media and Society (3)
    • CNA 475 Communication Law (3)
    • PSY 435 Industrial/Organizational Psychology (3)
    • SSC 300 Social Sciences Research Methods (3)
    • SSC 319 Statistics for the Social Sciences (3)

Suggested pairings

Many students at Wayne State will add a second major or a minor to complement their program of study, or to focus their studies on a specific topic. Suggested pairings include:

View all majors and minors

Related programs

Students interested in the Rhetoric, Influence, and Civic Engagement degree program may also be interested in:

Agricultural Communication and Leadership (B.A. or B.S.)
Organizational Leadership and Public Relations (B.A. or B.S.)
Journalism (B.A. or B.S.)

Students in the WSC Student Center

Transfer to Wayne State

Our generous transfer credit policy will allow you to get credit for what you've already earned.

Transferring to Wayne State

Get in touch

Department of Communication Arts
Humanities Building, Room 213
Phone: 402-375-7395

Visit the Department

Student clubs for communication and civic engagement

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Rankings and accolades

Recognized for excellence

Best Colleges in Nebraska for Communication and Rhetoric

Ranked among Nebraska’s top programs for speech communication and rhetoric in CollegeRaptor’s 2026 Best Colleges rankings.

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A Best College of Distinction

Wayne State was recognized as a College of Distinction for our commitment to affordability, accessibility, and strong student outcomes that deliver a proven return on investment.

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A Top Public College in the Midwest

Wayne State College is ranked among the top public colleges in the Midwest for 2026 by U.S. News & World Report, reflecting strong academics and student outcomes.

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Where you'll learnDepartment facilities

Humanities building

Humanities Building

The Humanities Building is home to students in media, communication, language, and literature programs at Wayne State.

Gardner Hall at Wayne State College

Gardner Hall

Gardner Hall is home to the Department of Business and Economics at WSC and connects to advanced computer labs in the Center for Applied Technology by skywalk.