Organizational Leadership and Public Relations Degree Program

Study public relations and earn your bachelor’s degree at Wayne State College in Nebraska.

A public relations degree student at WSC gives a classroom presentation

Explore the Organizational Leadership and Public Relations degree program

Leadership and coordination of an institution starts with good communication. Everyone working for a business is on the same team, and the way to be successful is to communicate effectively. Public relations specialists and others who work in the public eye understand the big picture of a company as a whole, where it’s going, and how its purpose can be communicated positively to the public.

In the Organizational Leadership and Public Relations degree program at Wayne State, you’ll study communication and business courses, becoming knowledgeable in both fields and preparing you for a career in public relations or other related field.

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Fast facts

Degree options: B.A. or B.S. in Communication Studies/Organizational Leadership and Public Relations


Delivery format: On campus (Wayne)


Program credit hours: 36 or 48

  • Communication studies core (18 credit hours)
  • Organizational leadership and public relations concentration (18 or 30 credit hours)

Note: Students must also take 30 credit hours of General Studies courses. A total of 120 credit hours are needed to graduate from WSC. Additional majors or minors can be added to help meet graduation requirements.


School: Arts and Humanities


Department: Communication Arts

Prepare for your future

Opportunities and outcomes

Organizational leadership and public relations topics covered

  • Ethical and effective techniques in argumentation and rhetoric
  • Interpersonal and group communication
  • Listening, interviewing, and research
  • Management of communication within an organization
  • Principles, practices, and strategies of public relations
  • Writing for public relations work
  • Organizational leadership concepts and theories
     

Student learning outcomes

  • Demonstrate knowledge of the basic concepts of interpersonal communication, public address, communication theory, organizational communication, and argumentation. Students demonstrate knowledge through exams, written materials, theatre performances, and classroom projects.
  • Demonstrate communication skill through student presentations in theatre productions, acting, workshops, forensics, interpersonal, small group, argumentation, public speaking, public relations, leadership, and organizational communication classes.
  • Demonstrate application of communication studies and theatre arts through participation in workshops, forensics, internships, service-learning projects, communication conference participation, and senior portfolio development.

Career Scholars Program

Students majoring in Organizational Leadership and Public Relations are eligible to take part in the Career Scholars Program. The Career Scholars Program offers a generous scholarship package while you embark on a unique cooperative education journey starting your freshman year at Wayne State. During your time here, you’ll participate in career readiness activities, business site visits, job shadowing, and more - all while learning the fundamentals of professional practice. After three years on campus, you’ll complete your senior year by working at a paid job in your chosen field. Job locations include Norfolk or Grand Island, Neb., where you'll live in community housing with fellow Career Scholars students.

Career Scholars Program

Intercollegiate forensics

The Wayne State Forensics Team is a competitive speech team that provides students the opportunity to grow their skills in oral and written communication, critical thinking, research development, creativity, leadership, and confidence. The team competes regionally and nationally in a variety of public address and interpretation event categories, including communication analysis/rhetorical criticism; persuasive, informative, extemporaneous, impromptu, and after dinner speaking; and dramatic and prose interpretation.

WSC Forensics Team

Organizational leadership and public relations internships

Our outstanding Career Services Office is available to help you find public relations internships and career opportunities. Students recently completed internships at the following locations:

  • Children’s Hospital
  • Logan Valley Contracting
  • Rural Futures Institute
  • St. Mary’s Catholic Church
  • UNMC Behavioral Health Education Center of Nebraska
  • Wayne Baseball Association
  • Wayne State College
  • WJAG Radio

Career services and internships

Graduates of the Organizational Leadership and Public Relations degree program work in their chosen field using the skills they learned while at Wayne State College. Each year, eager employers welcome WSC graduates into their organizations.

Jobs of recent graduates:

  • Account Executive – Flood Communications (Norfolk, Neb.)
  • Admissions Representative – Wayne State College (Wayne, Neb.)
  • Behavioral Health Supervisor – Behavioral Health Specialists (Columbus, Neb.)
  • Executive Director – Henderson Chamber of Commerce (Henderson, Neb.)
  • Marketing Director – Columbus Chamber of Commerce (Columbus, Neb.)
  • Marketing Specialist – St. Joseph Retirement Community (West Point, Neb.)
  • Promotion Director – NRG Media (Omaha, Neb.)
  • Public Relations Associate – Cruise & Associates (Columbus, Neb.)
  • Recruiter – Rock Medical Group (Omaha, Neb.)
  • Student Activities Coordinator – Northeast Community College (Norfolk, Neb.)
     
Percent of WSC graduates  employed or in grad school within 6 months of graduation

job or grad school placement rate
within six months of graduation

Data based on most recent
employment outcomes survey


 

After graduating from Wayne State College, recent grads pursued advanced degrees at the following schools:

2024-25 Estimated Annual Cost of Attendance

$196

cost per credit hour

Tuition: $5,880

Fees: $2,290.50

Food plan: $4,690

Housing: $4,730

Total: $17,590.50
These figures do not include indirect cost estimates. To view a breakdown of estimated additional costs you may incur while attending WSC that are not billed to your student account, visit the Cost of Attendance page.
Cost of attendance

Most Affordable College in Nebraska

- College Affordability Guide, 2024

Wayne State is considered the most affordable four-year college or university in Nebraska. With same rates for in- and out-of-state students, our tuition guarantee, and our generous scholarship packages, it is clear to see how WSC earned the title. In fact, the average remaining annual cost of attendance for 2024-25 is $2,268 for undergraduate students after financial aid and scholarships.

Organizational Leadership and Public Relations degree program courses

Students must complete the communication studies core courses and organizational leadership and public relations concentration courses. Students have the option of a 36-hour or 48-hour program. A total of 120 credit hours are needed to graduate from WSC. Additional majors or minors can be added to help meet graduation requirements.

Communication studies core courses (18 credits)

  • Choose one of the following courses:

    • CNA 201 Small Group Communication (3 credits) - Explores the functions of discussion in our society, problem-solving, group dynamics, and analysis of the operative forces within the group. Emphasis on skills of group discussion, participation in decision-making groups, leadership, organization, and evaluation.
    • CNA 210 Interpersonal Communication (3 credits) - The study of theories and models of interpersonal communication that enhance understanding and development of interpersonal relationships. Skills are developed in listening behavior, dyadic interaction, relationship and conflict management, verbal and nonverbal communication, and intrapersonal processing.
  • Credits: 3

    Description: This course sets the foundation of communication theory by setting the stage of the first roots of the western heritage in rhetoric. Students will learn how the art and skills of rhetoric evolved beginning with the Greeks of Plato and Aristotle, through the Romans of Cicero and Quintilian, through the Christianization of rhetoric in St. Augustine, and ending with the Ramian and Cartesian turns leading into modern thought and practice of communication theory.

    Prerequisite: CNA Principles of Human Communication

  • Credits: 3

    Description: Introduces students to the art of collaborative inquiry, deliberation, and decision-making. The course explores diverse approaches to ethical and effective inquiry, deliberation, and advocacy, as well as developing the skills necessary to their practice. The course focuses particularly on development of critical thinking and reasoning abilities, self-reflexivity, empathic listening, reading, viewing, and speaking skills, dialogic inquiry, and ethical and effective advocacy skills.

    Prerequisite: Sophomore standing

  • Note: For students in the Organizational Leadership and Public Relations program, BUS 350 Managing Behavior in Organizations may be substituted for this course.

    Credits: 3

    Description: Explores the nature and function of communication in organizations. Emphasis on concepts, skills for effective management of communication, analysis, and evaluation of formal and informal patterns of communication in organizations.

  • Credits: 3

    Description: The study of various theories and models typically employed in communication studies today. Students explore the central assumptions, questions, and approaches in the study of human communication.

  • Credits: 3

    Description: Capstone course that involves the investigation of recent and ongoing research and theory in major field and their implications for continued research and field applications. Extensive training in listening, interviewing, and research skills. Completion of program portfolio required. Topics will vary from offering to offering. Cannot be repeated.

Organizational leadership and public relations concentration (18 or 30 credit hours)

Students pursuing the 36-credit-hour program will take the following courses for 18 credit hours in addition to the communication studies core:

  • Credits: 3

    Description: A study of the principles and practices of effective public relations with exercises and projects emphasizing application of media skills for business, educational, and political communication.

  • Credits: 3

    Description: This course emphasizes writing skills needed in Public Relations work, awareness of Public Relations as a management strategy, the role of Public Relations in generating social awareness and responsibility, and the study of ethics in Public Relations.

  • Credits: 3

    Description: An introduction to the study and practice of leadership from a communication perspective. Particular focus on the relationship between communicating and leading. Examination of leadership concepts and theories in organizational group and public contexts. Students will analyze leadership styles and develop leadership skills through team projects and classroom activities.

    Prerequisite: Sophomore standing

  • Credits: 3

    Description: An in-depth analysis of leadership theory and influence from a communication perspective. Using a variety of frameworks and approaches, the focus is on communication patterns in leadership issues and theory.

    Prerequisite: Sophomore standing

  • Choose two of the following courses by advisement:

    • CNA 262 Writing for the Mass Media (3 credits) - An introduction to writing for print, electronic media, and corporate communications. Writing skills will be emphasized and differences in writing for various avenues of mass communication writing will be explored. The course will give students the writing fundamentals on which other courses in broadcasting and journalism will expound.
    • CNA 301 Advertising Copywriting (3 credits) - An introduction to the strategies of writing and presenting promotional and advertising copy, including brand promises, calls to action, and the stylistic content requirements of traditional print and broadcast media, social media, and other content sources, in written, audio, and video formats, Includes an introduction to the purposes of advertising, sales, and marketing.
    • CNA 352 Organizational Presentations (3 credits) - Develop expertise, poise, and confidence in presenting professional informative, persuasive, deliberative, and epideictic speeches for public, private, or business organizations. Emphasis is placed on both theory and application of public speaking, speech criticism, and listening skills in culturally diverse business and professional settings. Students employ presentation software when delivering a variety of business presentations such as informative, after dinner, persuasive, sales advertising, and team speeches.
    • CNA 418 Health Communication (3 credits) - Explores theories, research, and applications of the symbolic processes by which people, both individually and collectively, understand and share ideas about health and illness. The course focuses on the communicative implications of health beliefs, practices, and policies with special emphasis on the core communication competencies of a health citizen, as well as the communication challenges for the health care practitioner.
    • CNA 448 Organizational Communication II (3 credits) - Explores the networks, roles, rules, systems, communication climates, and superior-subordinate communication. Group process facilitation, and organizational intervention skills are developed. Prerequisite: CNA 346 Organizational Communication I.
    • CNA 450 Media Design Applications (3 credits) - Survey of contemporary media software and design elements which includes the creative use of current print (newspaper, yearbook, and newsletters), video (editing, motion graphics, and animation), and audio software packages in professional content creation.
    • CNA 452 Public Relations Case Studies (3 credits) - The study of the role of communication theory in public relations as it applies in business, politics, and non-profit organizations through the case study method. The management role in public relations will be studied, as well as the ethical responsibility of PR professionals. This course presumes prior knowledge of public relations principles and presumes effectiveness in public speaking. Prerequisite: CNA 374 Public Relations.
    • CNA 453 Integrated Brand Promotion (3 credits) - An exploration of strategic communication combining advertising, public relations, sales promotions, direct marketing, and other marketing communication functions to build relationships with constituents for business, organizations, and other groups. Includes case studies and hands-on projects. Prerequisite: junior standing, or by approval.
    • CNA 458 Advanced News Writing and Reporting (3 credits) - Course deals with major political, social, and economic developments that have local news interest. Complex, off-campus reporting on judicial system and court reporting, environmental, criminal justice, budgets, labor and employment, housing, poverty, etc. Will examine how bias and ideological framing arise from news routines. Prerequisite: CNA 280 News Writing and one course in social sciences.
    • CNA 461 Case Studies in Organizational Leadership (3 credits) - Historical and current case study and analysis of leadership from a communication perspective. Students will research and critically analyze specific cases dealing with leadership styles and attitudes with emphasis on leadership character, credibility, ethical and compliance gaining examples/strategies from private, public, and corporate organizations. Prerequisite: sophomore standing.
    • CNA 465 Qualitative Research Design (3 credits) - This course is an introduction to the methodology and practice of qualitative research. The focus of this course is on five different approaches to qualitative research: narrative inquiry, phenomenology, case study, ethnography, and grounded theory. Students will collect and analyze qualitative data and develop a mini-qualitative research project. Prerequisite: junior standing.
    • CNA 467 Intercultural Communication (3 credits) - A course aimed at developing a thorough understanding of communication and culture, in both global and community settings, and the way members of diverse cultures and subcultures utilize unique systems, symbols and media representation to communicate among themselves and other groups. Emphasis on media representation of minority groups and U.S.-sponsored health/public welfare campaigns in developing nations will enable students to critically assess the communication process in a cultural context.
    • CNA 478 Communications Ethics (3 credits) - Explores communication and ethics in various areas of communication studies (i.e., interpersonal, small group, organizational, political, family, health, and media communication). The course will examine ethical dimensions of communication such as truthfulness, openness, politeness, sensitivity to others, listening, respect, and storytelling through the domain of popular discourse of film and television. Students will learn how to conduct a discourse analysis in their areas of interest through the examination of ethical messages in a variety of communication situations portrayed in film, television, or texts.
    • CNA 497 Communication Internship (3 credits) - The internship program provides undergraduate students with the opportunity to integrate career-related work experience with classroom learning. Work experiences occur in positions relevant to public relations. Internships generally require 40-50 work hours for each 1 hour of credit. Contact WSC Career Services, your academic advisor, or department chair for specific details.
  • Students pursuing the 48-hour program will take the above courses from the 36-hour option plus an additional 12 credit hours from the following:

    • BUS 208 Business Communications
    • BUS 260 Management Theory and Practice (3)
    • BUS 270 Principles of Marketing (3)
    • BUS 367 Foundations of Human Resource Management (3)
    • BUS 374 Advertising and Integrated Marketing (3)
    • CNA 140/240/440 Intercollegiate Forensics (0-3)
    • CNA 263 Introduction to Mass Communication (3)
    • CNA 280 News Writing (3)
    • CNA 302 Language and Human Behavior (3)
    • CNA 322 Children’s Theatre (3) or 339/439 Musical Theatre (3)
    • CNA 333 American Theatre (3) or 386 Modern World Drama (3)
    • CNA 337 Costumes and Make Up for the Stage and Screen (3)
    • CNA 342 Persuasion (3)
    • CNA 352 Organizational Presentations (3)
    • CNA 374 Public Relations (3)
    • CNA 419 Advanced Directing (3)
    • CNA 426 Public Relations Through Social Media (3)
    • CNA 431 Advanced Design (3)
    • CNA 443 School and Community Theatre Management (3)
    • CNA 450 Media Design Applications (3)
    • CNA 452 Public Relations Case Studies (3)
    • CNA 453 Integrated Brand Promotion (3)
    • CNA 457 Special Topics in Communication (3)
    • CNA 459 Organizational Leadership (3)
    • CNA 462 Communication Research Methods (3)
    • CNA 465 Qualitative Research Design (3)
    • CNA 470 Family Communication (3)
    • CNA 471 Mass Media and Society (3)
    • CNA 475 Communication Law (3)
    • PSY 435 Industrial/Organizational Psychology (3)
    • SSC 300 Social Science Research Methods (3)
    • SSC 319 Statistics for the Social Sciences (3)

Popular pairings

Many students at Wayne State will add a second major or a minor to complement their program of study, or to focus their studies on a specific topic. Students who recently majored in Organizational Leadership and Public Relations at Wayne State also paired this major with one or more of the following programs:

View all majors and minors

Related programs

Students interested in the Organizational Leadership and Public Relations degree program may also be interested in:

Agricultural Communication and Leadership (B.A. or B.S.)
Business Management (B.A. or B.S.)
Journalism (B.A. or B.S.)

Students in the WSC Student Center

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Transferring to Wayne State

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Department of Communication Arts
Humanities Building, Room 213
Phone: 402-375-7395

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Student clubs for communication and public relations majors

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Best College of Distinction, 2024-25

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Where you'll learnDepartment facilities

Humanities building

Humanities Building

The Humanities Building is home to students in media, communication, language, and literature programs at Wayne State.

Gardner Hall at Wayne State College

Gardner Hall

Gardner Hall is home to the Department of Business and Economics at WSC and connects to advanced computer labs in the Center for Applied Technology by skywalk.