Music Industry Degree Program

Credits: 3

Description: Fundamentals of pitch and rhythmic notation, intervals, scales, keys, modes, triads and seventh chords. Introduction to figured bass, popular chord symbols, and voice leading. Part-writing of diatonic triads in root position and first inversion. Analysis of non-harmonic tones.

Credits: 3

Description: Part-writing of triads and seventh chords in root position and all inversions. Fundamentals of musical form, including cadences, phrases, and periods. Secondary dominant and leading-tone chords. Common chord modulation to closely related keys.

Prerequisite: A grade of C- or higher in MUS 101 Music Theory I

Credits: 1

Description: Fundamentals of sight singing and ear training. Includes computer-assisted learning. 2 hours per week.

Credits: 1

Description: An introduction to music technology including composition and recording software, as well as computer assisted instruction. 2 hours per week.

Prerequisite: A grade of C- or higher in MUS 101 Music Theory I

Credits: 3

Description: Music of the Classical period through contemporary. Romanticism, Nationalism, Impressionism, Modernism, and postmodern musical techniques and styles. Analysis of the music of the most influential composers.

Credits: Total of 4 (2 credits for one 50-minute lesson per week; 1 credit for one 30-minute lesson per week)

Description: Choose from: voice, keyboard, trumpet, horn, trombone, euphonium, tuba, flute, clarinet, oboe, bassoon, saxophone, violin, viola, cello, string bass, percussion, and guitar. For 50-minute lessons, two hours daily practice and participation in department recitals are required. For 30-minute lessons, one hour daily practice is required.

Corequisite: MUS 130 Recital Attendance

Credits: 3

Description: An overview of the field of performing arts management. This course will provide a basic understanding of the role of a performing arts administrator through readings, class discussion, research projects, and class presentations, guest lectures, and visits to non-profits arts organizations. Topics such as board development, fundraising, marketing and publicity, volunteers, and strategic planning will be discussed.

Credits: 1

Description: Development of functional piano skills for non-pianists. Emphasis on keyboard theory and technique, sight reading, harmonization, improvisation, score reading, accompanying, and solo/ensemble repertoire. 2 hours per week. Class fee of $10 required.

Credits: 1

Description: Continued development of the skills begun in MUS 280. 2 hours per week. Class fee of $10 required.

Prerequisite: A grade of C- or higher in MUS 280 Class in Piano I or consent of instructor.

Credits: 3

Description: This course will explore and examine many of the diverse fields and career opportunities within the music industry through readings, guest lecturers and visits to music businesses, such as record labels and recording studios. Topics such as career options and current issues in performing arts management will be discussed. Students will also reflect upon their career goals and begin working on interview, resume writing and professionalism skills.

Credits: 1

Description: A laboratory course covering minor repair and techniques on brass and woodwind instruments. 2 hours per week. Class fee of $20 required.

Credits: 3

Description: The study of techniques related to marketing and promoting the arts. This course will provide students with the tools to create a comprehensive marketing plan that makes use of the internet and social media as well as traditional marketing methods.

Prerequisite: MUS 304 Music Industry

Credits: 2

Description: This course focuses on incorporating knowledge, skills, and dispositions developed in previous courses and preparation for the Music Industry internship. Will include significant field experience.

Prerequisite: MUS 304 Music Industry

Credits: 6

Description: The internship program is a credit-bearing program providing undergraduate students with the opportunity to integrate career-related work experience with classroom learning. Work experiences occur in positions relevant to the music industry. Internships require a minimum of 45-50 work hours for each 1 hour of credit. Contact the Career Services Office, your academic advisor, or the department chair for specific details.

Prerequisite: Approval from the academic advisor and/or department chair, and a minimum 2.0 GPA

Credits: 3

Description: A course for non-business majors to study the role of accounting as an information development and communication function that supports economic decision-making. This restricted overview of accounting emphasizes development of knowledge and skills to perform basic financial analysis, derive financial information for personal or organizational decisions, and utilize information for better understanding of business, governmental, and other organizational entities.

Credits: 3

Description: This course facilitates students in conquering the essential concepts of product, price, promotion, distribution, segmentation, ethics, and social responsibility, while addressing the evolving digital and social media influences. The fundamentals will be stressed allowing for useful decision processes by managers while encouraging the development of the marketing specialist as one of the key decision makers in a firm. Marketing is critical to implementing strategy, gaining competitive advantages, and ensuring positive organizational results.

Credits: 3

Description: Explores the various retail platforms of omnichannel retailing including ecommerce, social media networks, and brick-and-mortar retail. Focusing on key strategic issues that emphasize merchandise management, retail strategy, store management, online retailing, and retail promotions, students will gain an understanding of the importance of utilizing a multichannel retail platform. The use of both small and large retailers will be explored to stay abreast the current trends of retail.

Prerequisite: BUS 270 Principles of Marketing

Credits: Total of 1 (2 credits for one 50-minute lesson per week; 1 credit for one 30-minute lesson per week)

Description: Choose from: voice, keyboard, trumpet, horn, trombone, euphonium, tuba, flute, clarinet, oboe, bassoon, saxophone, violin, viola, cello, string bass, percussion, and guitar. For 50-minute lessons, two hours daily practice and participation in department recitals are required. For 30-minute lessons, one hour daily practice is required.

Corequisite: MUS 130 Recital Attendance

Ensemble participation must total 6 credits from the following:

• MUS 133 Fortis Choir (1 credit) – Choir for tenor and bass voices, open to all students, regardless of major, without audition. To participate, one’s full voice must lie naturally in the tenor and bass ranges. Objectives of the ensemble include, but are not limited to, 1) healthy vocal technique, 2) tonal memory and audiation (hearing) skills, 3) music reading skills, and 4) a sense of community within a positive social climate. The choir performs music of many cultures and times, sometimes ranging from medieval to modern.
   
• MUS 135 Mariachi Negro y Oro (0.5 credit) – Rehearses and performs traditional Mexican mariachi music. Studies performance technique on mariachi instruments: trumpet, violin, guitar, vihuela, and guitarrón. Open to all WSC students.
   
• MUS 136 Percussion Ensemble (0.5 credit) – Rehearsal and performance of percussion ensemble music. Open to all WSC students.
   
• MUS 139 Keyboard Ensemble (0.5 credit) – Rehearsal and performance of piano music written for more than one performer.
   
• MUS 140 Lyrica Treble Choir (1 credit) – Lyrica Treble Choir is open to students regardless of major, without audition. To participate, one’s full voice must lie naturally in the treble clef. Objectives of the ensemble include, but are not limited to, 1) healthy vocal technique, 2) tonal memory and audiation (hearing) skills, 3) music reading skills, and 4) a sense of community within a positive social climate. The choir performs music of many cultures and times, sometimes ranging from medieval to modern.
   
• MUS 141 Choir (1 credit) – Primary vocal ensemble of the music department. Rehearses and performs choral literature from all periods of history, and studies tone production, balance, blend, interpretation, and other principles of choral training. Public concerts will be given. Open to all students by audition.
   
• MUS 142 Marching Band / Wind Ensemble (1 credit) –Rehearses and performs standard and contemporary wind literature. The Marching Band is open to any WSC student and performs at athletic events and concerts. The Wind Ensemble commences after football season and requires an audition for admission.
   
• MUS 144 Chamber Choir (0.5 credit) – A select vocal ensemble specializing in the performance of choral literature from the Medieval and Renaissance Periods, as well as vocal chamber music. In the fall, extra rehearsals are required to prepare for the Elizabethan Christmas Feast. Open to all students by audition; enrollment requires permission of the director. Corequisite: Participation in MUS 141 Choir.
   
• MUS 145 Brass Ensemble (0.5 credit) – Rehearsal and performance of brass music in a chamber music environment.
   
• MUS 146 Woodwind Ensemble (0.5 credit) – Rehearsal and performance of woodwind music in a chamber music environment.
   
• MUS 147 Jazz Ensemble (0.5 credit) – Rehearsal and performance of jazz music.
   
• MUS 148 String Ensemble (0.5 credit) – Rehearsal and performance of string music in a chamber environment.
   
• MUS 149 Symphonic Band (0.5 credit) – Rehearses and performs a variety of wind literature. Open to all WSC students.
   
• MUS 441 Choir (1 credit) – Primary vocal ensemble of the music department. Rehearses and performs choral literature from all periods of history, and studies tone production, balance, blend, interpretation, and other principles of choral training. Public concerts will be given. Carries the expectation of additional responsibilities. Open to all qualified students by audition. Prerequisite: A total of four completed semesters of MUS 141 required to enroll.
   
• MUS 442 Marching Band / Wind Ensemble (1 credit) – Rehearses and performs standard and contemporary wind literature. The upper-division Marching Band is open to any qualified WSC student and performs at athletic events and concerts. Carries the expectation of additional responsibilities. The Wind Ensemble commences after football season and requires an audition for admission. Prerequisite: A total of four completed semesters of MUS 142 Marching Band / Wind Ensemble or MUS 149 Symphonic Band required to enroll.

Choose 6 hours from the following (by advisement):

• BUS 208 Business Communications (3 credits) – Development of critical communication skills used in business and industry. Emphasis on assisting Business students to become more effective and efficient writers. Includes instructions, reports, memos, and letters. Prerequisite: ENG 102 Composition Skills.
   
• BUS 222 Business Law I (3 credits) – Introduction to the study of law, the law of contracts, agency and employment, negotiable instruments, personal property and bailments, and the laws governing the sale of goods.
   
• BUS 260 Management Theory and Practice (3 credits) – Develops the management art and science of planning, organizing, actuating, and controlling through people to make ideas materialize within economic constraints of a business enterprise. Develops ability to construct policy, to make scientifically-sound decisions within that policy, and to establish ethical procedures to insure organized productive effort to intended objectives. Develops a management attitude, outlook, and ability.
   
• BUS 307 Office Systems and Technologies (3 credits) – Business procedures applicable to the secretarial, office management, and/or business education professions. Emphasizes practical application of office skills and knowledge, including proficiency in Microsoft Office Suite applications in Word, Publisher, PowerPoint, Excel, Access, OneNote, digital media, cloud computing, and emerging technologies.
   
• BUS 357 Negotiations (3 credits) – Students in this course will learn about conflict, conflict resolution and negotiations. Students will learn and exercise tactics to become better negotiators. During the course students will study the concepts, engage in exercises, and participate in simulated negotiations.
   
• BUS 372 Selling and Sales Management (3 credits) – The philosophy and tools of relationship selling are stressed in this course. Use of current sales research with interactive direct sales techniques and training will develop the student's fundamental sales skills while providing the foundation for career advancement as a sales executive. The sales executive's duties and responsibilities include planning, recruiting, and training of the sales force. Prerequisite: BUS 270 Principles of Marketing.
   
• BUS 374 Advertising and Integrated Marketing (3 credits) – Through study of the most dynamic and revolutionary concepts of advertising and integrated marketing, students will become leaders in using the major marketing communication tools of advertising, direct marketing, sales promotion, public relations, personal selling, internet, and social media and mobile marketing. Utilizing an integrated marketing communications (IMC) planning model, students will gain the skills necessary to research and evaluate a company's marketing and promotional situation and use various methods to develop effective communication strategies and programs to achieve the organization's marketing objective. Prerequisite: BUS 270 Principles of Marketing.
   
• BUS 475 Consumer Purchasing and Motivation (3 credits) – Understanding a customer's needs, wants, trips, and triggers to buy will set apart the successful marketing professional. Students will expand upon their knowledge of marketing with social psychology and marketing research in identifying market segments and writing psychographic profiles to build effective customer relationships in a competitive business environment. Analyzing target market use of social media is a valuable source of information about the consumer. Attention is placed on recognizing market influences to help shape consumer purchasing preferences in successfully reaching the organization's marketing objectives. Prerequisite: BUS 270 Principles of Marketing.
   
• CNA 162 Audio Production (3 credits) – Audio production techniques including digital recording, broadcast writing, announcing, remote recording, and digital editing software. This course will also introduce students to broadcast vocabulary and radio station management structures. Course fee of $10 per credit hour required.
   
• CNA 262 Writing for the Mass Media (3 credits) – An introduction to writing for print, electronic media, and corporate communications. Writing skills will be emphasized and differences in writing for various avenues of mass communication writing will be explored. The course will give students the writing fundamentals on which other courses in broadcasting and journalism will expound.
   
• CNA 301 Advertising Copywriting (3 credits) – An introduction to the strategies of writing and presenting promotional and advertising copy, including brand promises, calls to action, and the stylistic content requirements of traditional print and broadcast media, social media, and other content sources, in written, audio, and video formats, Includes an introduction to the purposes of advertising, sales, and marketing.
   
• CNA 374 Public Relations (3 credits) – A study of the principles and practices of effective public relations with exercises and projects emphasizing application of media skills for business, educational, and political communication.
   
• CNA 426 Public Relations through Social Media (3 credits) – An introduction to current systems and practices used in public relations to create and maintain internet-based interactive communications with customers and constituents. Students will create content hands-on and will be able to apply a conceptual framework including branding programs, integrated marketing communications, and other professional, legal, and ethical standards and practices. This course draws from the fields of public relations writing, photography, video production, and/or other types of multimedia content creation.
   
• CNA 475 Communication Law (3 credits) – An overview of the laws, regulations, and court cases affecting personal and organizational communication. Topics addressed include freedom of speech, libel and slander, privacy, regulation of advertising, copyright and trademark, and Internet and media law. Case studies emphasize how the courts interpret and apply the law.