Students say the things that make studying business at WSC a successful experience are the great faculty, valuable skills learned, and opportunities within and outside the classroom. Hear from three students pursuing marketing degrees.
Marketing Degree Program
About the Marketing Degree Program
Marketing is a key component of business. It’s critical to the success of any business, whether public, private, or nonprofit. How do you entice customers to buy your product? How do you establish your name and credibility? How do you make sure you are visible to the right audiences? Aligning the organization’s objectives to the customer’s needs and wants is the essence of marketing strategy. Marketing managers are concerned about influencing customer perceptions, delivering product benefits, and building brand attitudes and loyalty. The marketing degree program at Wayne State College will give you a strong background in business, marketing principles, and strategies to take on careers in marketing, advertising, product management, sales, and/or research. Our experienced and caring professors guide you from learning the fundamentals and vocabulary to conducting market audits and preparing customer segmentation descriptions, ad campaigns, sales materials and presentations, and extensive retail plans.
Percent of recent WSC graduates employed or in graduate school
based on the most recent graduate survey
Our Focus is Results
Wayne State has the keys to your success and offers just what you need to become well prepared for the real world in the marketing degree program.
Skills Learned
- Principles of business marketing
- Advertising and communication strategies
- Planning sales and marketing programs
- Retail store pricing and merchandising plans
- Business management and leadership
- Understanding consumerism
- Legal and ethical standards of business
- Presentation and public speaking
- Oral and written communication
- Computer literacy and competency
Possible Careers
- Marketing manager
- Marketing specialist
- Sales manager
- Operations manager
- Public relations specialist
- Store manager
- Digital marketing specialist
- Business analyst
- Advertising manager
- Marketing coordinator
Employers
- Businesses and corporations
- Marketing firms
- Advertising agencies
- Research firms
- Retail stores
- Schools, colleges, and universities
- Government / federal agencies
- Non-profit organizations
- Health care facilities
- Manufacturing companies
Learn From the Best
Our faculty are accomplished, with 92% of the full-time faculty in this department holding the highest degree in their field. Several are highly regarded as experts and have been recognized with notable honors and awards. And with a low student-to-faculty ratio, you'll be sure to receive an excellent education in the marketing degree program.
Vaughn Benson, Ph.D.
Professor
Outside the Classroom
At Wayne State College, you’ll have opportunities to enhance your education in the marketing degree program by participating in clubs, organizations, internships, and more.
Clubs and Organizations
- Delta Sigma Pi (collegiate business organization)
- Phi Beta Lambda (collegiate business organization)
- Pi Omega Pi
- Sigma Beta Delta
Service-Learning
Make a difference in the community while learning skills you can apply toward your future career. Wayne State’s Service-Learning program has received national awards in recognition of outstanding community service, with more than 400 students participating in Service-Learning projects each semester.
Opportunities
- Peer tutoring and mentoring programs – Help fellow students master their courses and improve their skills, or be part of a support system for new students, all while gaining valuable experience for your resume.
- Study Abroad - Earn credit toward your degree while experiencing exciting global adventures overseas.
Internships
We encourage all students to complete an internship before graduating with fromn the marketing degree program. You are not required to complete an internship; however, Career Services is available to help you find internship and employment opportunities if you wish to do so.
