Wayne State College

About the Marketing Degree Program

Marketing is a key component of business. It’s critical to the success of any business, whether public, private, or non-profit. How do you entice customers to buy your product? How do you establish your name and credibility? How do you make sure you are visible to the right audiences? Aligning the organization’s objectives to the customer’s needs and wants is the essence of marketing strategy. Marketing managers are concerned about influencing customer perceptions, delivering product benefits, and building brand attitudes and loyalty. In the business administration marketing degree program at Wayne State College, you'll get a strong background in business, marketing principles, and strategies to take on careers in marketing, advertising, product management, sales, and/or research. Our experienced and caring professors guide you from learning the fundamentals and vocabulary to conducting market audits and preparing customer segmentation descriptions, ad campaigns, sales materials and presentations, and extensive retail plans.

Sample Program of Study




99.8% of WSC grads are employed or in grad school

Percent of recent WSC graduates employed or in graduate school
based on the most recent graduate survey

Fast Facts

Degrees offered: B.A. or B.S. in Business Administration/Marketing

Hours required:
For concentration: 48
General education: 30
To graduate from WSC: 120

Popular pairings: Psychology Degree Program, Journalism Degree Program, Management Degree Program

Popular minors: Speech Communication, Merchandising and Design, Travel and Tourism, Graphic Design, Psychology, Journalism, Online and Social Media, Promotion and Media

School: Business and Technology

Department: Business and Economics

Accreditation: International Accreditation Council for Business Education (IACBE)

Students say the things that make studying business at WSC a successful experience are the great faculty, valuable skills learned, and opportunities within and outside the classroom. Hear from three students pursuing marketing degrees.


Read the story

Our Focus is Results

Wayne State has the keys to your success and offers just what you need to become well prepared for the real world in the marketing degree program.

skills learned in the marketing degree program

Skills Learned

  • Understanding consumerism in marketing programs
  • Advertising and communication strategies
  • Planning and implementation of sales and marketing programs
  • Successful retail store pricing and merchandising plans
  • Business management and leadership
  • Legal and ethical standards of business
  • Principles of business marketing
  • Presentation and public speaking
  • Oral and written communication
  • Computer literacy and competency
  • Organization and time management


Careers for marketing majors

Possible Careers

  • Marketing manager
  • Marketing specialist
  • Sales manager
  • Operations manager
  • Public relations specialist
  • Store manager
  • Digital marketing specialist
  • Business analyst
  • Advertising manager
  • Marketing coordinator

Employers of marketing degree majors


  • Businesses and corporations
  • Marketing firms
  • Advertising agencies
  • Research firms
  • Retail stores
  • Schools, colleges, and universities
  • Government / federal agencies
  • Non-profit organizations
  • Health care facilities
  • Manufacturing companies


Learn From the Best

Our faculty are accomplished, with 92% of the full-time faculty in this department holding the highest degree in their field. Several are highly regarded as experts and have been recognized with notable honors and awards. And with a low student-to-faculty ratio, you'll be sure to receive an excellent education in the marketing degree program.

Outside the Classroom

At Wayne State College, you’ll have opportunities to enhance your education in the marketing degree program by participating in clubs, organizations, internships, and more.

student clubs for a business marketing major

Clubs and Organizations

WSC Service-Learning


Make a difference in the community while learning skills you can apply toward your future career. Wayne State’s Service-Learning program has received national awards in recognition of outstanding community service, with more than 400 students participating in Service-Learning projects each semester.

activities for a marketing major


  • Business Competition Day – Show your leadership skills by helping to facilitate and judge this annual competition, where hundreds of students from Nebraska and Iowa high schools compete for a chance to win scholarships.
  • Executive in Residence - Meet corporate pros at this annual event and address real-world concerns, including topics such as business ethics, corporate culture, leadership, and the changing world of business.
  • Study Abroad - Earn credit toward your degree while experiencing exciting global adventures overseas.
Marketing degree internships


We encourage all students to complete an internship before graduating with fromn the marketing degree program. You are not required to complete an internship; however, Career Services is available to help you find internship and employment opportunities if you wish to do so.

Take the Next Step

Take the Next Step