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About the Marketing Degree Program

Marketing is a key component of business. It’s critical to the success of any business, whether public, private, or nonprofit. How do you entice customers to buy your product? How do you establish your name and credibility? How do you make sure you are visible to the right audiences? Aligning the organization’s objectives to the customer’s needs and wants is the essence of marketing strategy. Marketing managers are concerned about influencing customer perceptions, delivering product benefits, and building brand attitudes and loyalty. The marketing degree program at Wayne State College will give you a strong background in business, marketing principles, and strategies to take on careers in marketing, advertising, product management, sales, and/or research. Our experienced and caring professors guide you from learning the fundamentals and vocabulary to conducting market audits and preparing customer segmentation descriptions, ad campaigns, sales materials and presentations, and extensive retail plans.

Sample Program of Study

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99.8% of WSC grads are employed or in grad school

Percent of recent WSC graduates employed or in graduate school
based on the most recent graduate survey

Fast Facts

Degrees offered: B.A. or B.S. in Business Administration/Marketing


Hours required:
For concentration: 48
General education: 30
To graduate from WSC: 120


Popular pairings: Psychology Degree Program, Journalism Degree Program, Management Degree Program


Popular minors: Merchandising and Design, Graphic Design, Psychology, Journalism, Online and Social Media, Promotion and Media, Sociology


School: Business and Technology


Department: Business and Economics


Accreditation: International Accreditation Council for Business Education (IACBE)

Students say the things that make studying business at WSC a successful experience are the great faculty, valuable skills learned, and opportunities within and outside the classroom. Hear from three students pursuing marketing degrees.

 

Read the story

Our Focus is Results

Wayne State has the keys to your success and offers just what you need to become well prepared for the real world in the marketing degree program.

skills learned in the marketing degree program

Skills Learned

  • Principles of business marketing
  • Advertising and communication strategies
  • Planning sales and marketing programs
  • Retail store pricing and merchandising plans
  • Business management and leadership
  • Understanding consumerism
  • Legal and ethical standards of business
  • Presentation and public speaking
  • Oral and written communication
  • Computer literacy and competency

Careers for marketing majors

Possible Careers

  • Marketing manager
  • Marketing specialist
  • Sales manager
  • Operations manager
  • Public relations specialist
  • Store manager
  • Digital marketing specialist
  • Business analyst
  • Advertising manager
  • Marketing coordinator

Employers of marketing degree majors

Employers

  • Businesses and corporations
  • Marketing firms
  • Advertising agencies
  • Research firms
  • Retail stores
  • Schools, colleges, and universities
  • Government / federal agencies
  • Non-profit organizations
  • Health care facilities
  • Manufacturing companies

 

Learn From the Best

Our faculty are accomplished, with 92% of the full-time faculty in this department holding the highest degree in their field. Several are highly regarded as experts and have been recognized with notable honors and awards. And with a low student-to-faculty ratio, you'll be sure to receive an excellent education in the marketing degree program.

Outside the Classroom

At Wayne State College, you’ll have opportunities to enhance your education in the marketing degree program by participating in clubs, organizations, internships, and more.

student clubs for a business marketing major

Clubs and Organizations

WSC Service-Learning

Service-Learning

Make a difference in the community while learning skills you can apply toward your future career. Wayne State’s Service-Learning program has received national awards in recognition of outstanding community service, with more than 400 students participating in Service-Learning projects each semester.

activities for a marketing major

Opportunities

  • Peer tutoring and mentoring programs – Help fellow students master their courses and improve their skills, or be part of a support system for new students, all while gaining valuable experience for your resume.
  • Study Abroad - Earn credit toward your degree while experiencing exciting global adventures overseas.
Marketing degree internships

Internships

We encourage all students to complete an internship before graduating with fromn the marketing degree program. You are not required to complete an internship; however, Career Services is available to help you find internship and employment opportunities if you wish to do so.

Take the Next Step

Take the Next Step