The "W" logo sign at Wayne State College

Our Brand

The Wayne State brand is about opportunity. It's about our students unleashing their potential to make a better future for themselves and society.

We are Wayne State

We are the Wildcats

Our brand is distinct in the world of higher education. There is no one like Wayne State. Our brand should be seen and heard, because we are proud of who we are and what we do. It is our collective responsibility to protect, share, and strengthen our brand – our story. Everyone who speaks for the college plays an important role in telling that story.

Wildcat athletics paw logo on a student's shirt
Visual identity

Wayne State College Logos

Wayne State College’s visual identity is based on an official branding guide that involves the use of coordinated logos. Our logos are the official visual identity marks of Wayne State College. To protect trademark registrations and promote strength and consistency in branding, use of our logos should adhere to the standards outlined in the branding guide.
Wayne State College logo - gold "W"
"W" logo and primary mark of the institution
WSC cat logo
Cat logo and secondary mark of the institution
WSC athletics paw logo
Paw logo and official mark of Wildcat Athletics

Communication, Media, and Design

Promoting our brand with unity, clarity, and consistency helps everyone associate WSC with credibility and quality. It also helps ensure that our mission, vision, and values are heard clearly and resonate with our audience. The Office of College Relations at WSC offers many services to help members of campus communicate effectively and promote themselves. We can help you write content and craft messages, share information, develop communication and marketing strategies, and tell stories of your successes, whether it be in print or digital format. We invite you to use any of the marketing and communication services we provide:

  • Event promotion and advertising
  • News releases / public service announcements
  • Campus communication
  • Crisis communication / urgent announcements
  • Writing and copy editing (content development)
  • Website updates, SEO, analytics

Marketing and communication services

We set high standards for ourselves when it comes to design. As an institution of excellence, our design work should look professional to reflect this same standard. Our office produces engaging content using a clean, uncluttered design style with beautiful imagery that will grab your audience’s attention and keep its interest. We encourage all members of campus to reach out to our office for assistance with design and photography services to ensure best representation of the college.

  • Photography and video
  • Logos and graphics
  • Publications and brochures
  • Business cards and name tags
  • Posters and fliers
  • Banners, signage, t-shirts, and promotional materials
  • Document and handbook development

Photography and graphic design services

We strive to make digital content that is fair and accessible for as many users as possible. Compliance to digital accessibility rules is important not just because it’s the law, but because it allows users with different disabilities to access our content, as well as users operating different devices. It is mutually beneficial to our users and the institution, and it protects the college from accessibility lawsuits. We all share in the responsibility of creating accessible content, whether it be email communication, documents (e.g., PDFs), or web pages.

Questions? Contact:

Jay Collier, Director of College Relations
Hahn Administration 301A
402-375-7325
[email protected]

Media relations

The Office of College Relations and Marketing handles media relations at Wayne State College. Reporters may contact our office for inquiries such as interview requests with an employee or student, credentials to attend and cover a campus event, or obtaining comments from a college spokesperson.