College Relations and Marketing

Event promotion encompasses a wide range of services. Whether you're a student or employee, we can help advertise your event using any number of communication strategies, and we can even help you design promotional materials. The most common forms of event communication used on campus include campus-wide email (Campus at a Glance), digital campus ads (kiosks), posters or fliers, the WSC website (online event calendar, web page development, myWSC announcements, news posts), social media posts (Facebook, Twitter, Instagram), press releases, print ads, and/or external digital marketing.

To have your event added to our online web calendar, and/or to have a digital ad created for our campus kiosks, please complete the online Event Suggestion Form.

For all other event promotion and advertising services, please contact the Director of College Relations:
Jay Collier
402-375-7324
[email protected]

News releases and public service announcements are written and released by the College Relations staff to let reporters and the general public know what's going on at WSC. If you have a newsworthy story or event that could generate current or future media attention, please contact the Director of College Relations:

Jay Collier
402-375-7324
[email protected]

There are many forms of internal and external communication for sharing your message. Internal communication refers to messaging that targets the campus community and may include campus-wide email, myWSC announcements, and on-campus signage (digital or print). External communication refers to messaging that targets the general public and may include news releases, social media, and/or the WSC website.

If your department or office has an announcement or information that is urgent, the dean or department head should contact the College Relations office to send out a campus-wide e-mail.

To use any of our campus communication services, please contact the Director of College Relations:

Jay Collier
402-375-7324
[email protected]

Crisis communication and urgent announcement channels include RAVE text messages, campus email, the WSC website, and/or social media. Examples include weather announcements, health crises, and hazardous situations on campus.

In crisis situations, all official statements are released through the Office of College Relations. The director, in cooperation with the college president and the college’s Crisis Management Team, will be responsible for releasing all information in accordance with the Wayne State College Crisis Management Plan. Wayne State College personnel who are contacted by the media about campus emergencies should direct the inquiry to Director of College Relations:

Jay Collier
402-375-7324
[email protected]

We work in cooperation with the appropriate department to write content for a variety of needs, including print and digital publications, email, websites, social media, news releases, and more. We adhere to best practices when it comes to our writing. We use an active voice with a conversational style, and we avoid writing with an institutional tone wherever possible. As a general rule, we follow AP style with a few exceptions that are unique to WSC. It is important to follow these standards so that our voice remains strong and unified across all platforms.

If you need help crafting or editing your written message or curating content, please contact Amanda Broberg at [email protected], or Jay Collier at [email protected].

Our office works collaboratively with various departments to design, develop, and update the official WSC website. When building pages on our website, we make decisions about what goes where, the imagery used, and information architecture with respect to user statistics and analytics, optimization, responsiveness, and digital accessibility. Because users consume content differently online than they do in print, we also tailor our messaging so that it’s in line with digital content standards and search engine optimization.

For small content updates to existing pages, please contact Amanda Broberg at [email protected] or Kristi Nelson at [email protected]. To request a new web project or new page creation, please contact the Director of College Relations:

Jay Collier
Director of College Relations
[email protected]

Images and video can be powerful storytelling tools. Our office uses a mix of professional, staff, and student photographers and videographers to help tell the stories at WSC. Images are used in our student recruitment marketing materials, campus publications, social media, and various other marketing channels. Videos are distributed via our website, YouTube, social media, and other digital channels. Our photography services include student and employee photography, group shots of students, faculty, and staff, coverage of campus events (when photographers are available), and beauty shots of campus. Our videography services include promotional material for academic programs, events and life on campus, and other aspects that tell the Wayne State story.

To request photography or videography services, please contact:

Jay Collier
Director of College Relations
402-375-7324
[email protected]

Images from our photo collection are also available to the campus community upon request. For assistance in obtaining photos from our collection, please contact:

Amanda Broberg
402-375-7324
[email protected]

Logos
Campus logos are created by the Office of College Relations. They are not to be created by campus offices or programs on their own, or by campus vendors. Logo creation must first be approved by the Director of College Relations. College and department logos are available for employees on the G drive or upon request by contacting:

Kristi Nelson
402-375-7697
[email protected]

Graphics
Need a special graphic for your project? Our staff can help you with custom graphics for use in your presentations, banners, advertisements, publications, etc. Wayne State respects copyright and trademark laws when it comes to photography and design. Our graphics are generated in-house, or they are outsourced to professionals and obtained through license. Use of graphics or photos found off the internet are not permitted unless you have written consent from the source. We also discourage the use of Microsoft Clipart, as it does not meet our design or brand standards.

To initiate a request for graphic design services, please contact the Director of College Relations:
Jay Collier
402-375-7324
[email protected]

Campus publications and printing projects are to be coordinated with our office in order to convey a professional, uniform image of the college. Common examples of publications include viewbooks, brochures, newsletters, magazines, reports, handbooks, program fact sheets, etc. In cooperation with the appropriate school or department, the College Relations office can also assist with writing and editing publication content.

To request a project or service, please contact the Director of College Relations. In general, one to three weeks lead time is needed, depending on the size and scope of your project. For projects that must be sent to a professional printer, please send materials at least one month before you need your project in hand. This will allow time to complete the design work and the printer to run the job and deliver it back to campus.

Jay Collier
Director of College Relations
402-375-7324
[email protected]

As an employee of the college, you may be able to get a customized WSC business card and name tag. Employees should not design their own business cards without approval from the Director of College Relations. All requests for business cards or name tags should be processed through your supervisor or school, as your office is responsible for payment of business card and nametag invoices. Order requests are now handled through our online form:

Order business cards

Order nametags

Need a poster or flier to advertise your cause or event?  Just let us know what information to include, and we'll come up with the design. Most posters and fliers can be printed right here on campus through the Copy Center in the library.

To initiate a design services for posters or fliers, please contact:

Jay Collier
Director of College Relations
402-375-7324
[email protected]

Employees are responsible for choosing the product and vendor they will be using for banners, signage, or other promotional items. Our office can help guide you in selecting which product might be best for your needs, and we can work with you to provide graphic design services for these items. We will also work with you and your vendor to provide artwork files, ensure branding requirements are followed, and to approve any vendor artwork.

To request our services, please contact:
Jay Collier
Director of College Relations
402-375-7324
[email protected]

Document creation can sometimes seem like a daunting task - especially if your document has a lot of pages - but our office can help you get started! We can offer guidance and instruction in layout or design, proper logo use, branding, refining your content, editing, and authoring for digital accessibility. All documents (ie. PDF, Word file, etc.) should follow WSC's branding guidelines, and in general, maintain some level of professionalism in design and layout. Your document is a reflection of the college and it's credibility, and it can affect how others might perceive your office. We ask all employees who are tasked with making handbooks, forms, guides, etc. to follow these standards. Additionally, any document that will be electronically distributed is expected to meet federal guidelines for digital accessibility. If you are creating a a PDF or Word file that will be posted online for download, emailed to students, employees, or the general public, etc. it is important to make sure your document is accessible to people with disabilities and those using different devices.

To request our services, please contact:
Jay Collier
Director of College Relations
402-375-7324
[email protected]