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College Relations and Marketing

Need a logo? Want help with our brand? Need questions answered for your story? Contact our office today.

 

We are Wayne State

Our brand is more than a logo. It’s who we are. It’s everything we do, everything we say, how we do it, and how we say it. The Wayne State brand is about opportunity. It’s about our students and unleashing their potential to make a better future for themselves and society. Our brand is distinct in the world of higher education. There is no one else like Wayne State. Our brand should be seen and heard - because we are proud of who we are and what we do.

It is our collective responsibility to protect, share, and strengthen our brand – our story. Everyone who speaks for the college plays an important role in telling that story.

Download our branding guide (PDF)

WSC Logos and Visual Identity

Wayne State College’s visual identity is based on an official branding guide that involves the use of coordinated logos. The logos depicted in the branding guide are the official visual identity marks of Wayne State College. Wayne State College approved a set of new logos in Spring 2020 to serve as the primary visual identity of the institution. To protect trademark registrations and promote strength and consistency in branding, use of our logos should adhere to the standards outlined in the branding guide.

WSC W Logo
W logo
cat logo vertical
Cat logo
WSC athletics paw logo
DII Athletics logo

MEDIA KIT DOWNLOAD  |  PHOTOS FOR THE MEDIA
Individual logos are available to employees on the WSC G drive.

College Relations and Marketing

It is our mission to tell Wayne State’s story across multiple platforms and through a variety of channels. In the Office of College Relations and Marketing, our job is to promote Wayne State with unity and consistency. This helps ensure brand recognition and strengthens our identity. It helps everyone associate WSC with quality and credibility.  And although we are all keepers of the brand, our team is here to help provide you with a foundation to build upon.

Marketing and Communication

There are many ways we can help members of campus to communicate effectively and promote themselves. We can help you write content and craft messages, share information, develop communication and marketing strategies, and tell stories of your successes – whether it be in print or digital format. We invite you to use any of the communication services provided by our office.

Event Promotion / Advertising

Event promotion encompasses a wide range of services. Whether you're a student or employee, we can help advertise your event using any number of communication strategies, and we can even help you design promotional materials. The most common forms of event communication used on campus include campus-wide email (Campus at a Glance), digital campus ads (kiosks), posters or fliers, the WSC website (online event calendar, web page development, myWSC announcements, news posts), social media posts (Facebook, Twitter, Instagram), press releases, print ads, and/or external digital marketing.

To have your event added to our online web calendar, and/or to have a digital ad created for our campus kiosks, please complete the online Event Suggestion Form.

For all other event promotion and advertising services, please contact the Director of College Relations:
Jay Collier
402-375-7324
jacolli1@wsc.edu

News Releases / Public Service Announcements

News releases and public service announcements are written and released by the College Relations staff to let reporters and the general public know what's going on at WSC. If you have a newsworthy story or event that could generate current or future media attention, please contact the Director of College Relations:

Jay Collier
402-375-7324
jacolli1@wsc.edu

Campus Communication

There are many forms of internal and external communication for sharing your message. Internal communication refers to messaging that targets the campus community and may include campus-wide email, myWSC announcements, and on-campus signage (digital or print). External communication refers to messaging that targets the general public and may include news releases, social media, and/or the WSC website.

If your department or office has an announcement or information that is urgent, the dean or department head should contact the College Relations office to send out a campus-wide e-mail.

To use any of our campus communication services, please contact the Director of College Relations:

Jay Collier
402-375-7324
jacolli1@wsc.edu

Crisis Communication / Urgent Announcements

Crisis communication and urgent announcement channels include RAVE text messages, campus email, the WSC website, and/or social media. Examples include weather announcements, health crises, and hazardous situations on campus.

In crisis situations, all official statements are released through the Office of College Relations. The director, in cooperation with the college president and the college’s Crisis Management Team, will be responsible for releasing all information in accordance with the Wayne State College Crisis Management Plan. Wayne State College personnel who are contacted by the media about campus emergencies should direct the inquiry to Director of College Relations:

Jay Collier
402-375-7324
jacolli1@wsc.edu

Writing and Copy Editing (Content Development)

We work in cooperation with the appropriate department to write content for a variety of needs, including print and digital publications, email, websites, social media, news releases, and more. We adhere to best practices when it comes to our writing. We use an active voice with a conversational style, and we avoid writing with an institutional tone wherever possible. As a general rule, we follow AP style with a few exceptions that are unique to WSC. It is important to follow these standards so that our voice remains strong and unified across all platforms.

If you need help crafting or editing your written message or curating content, please contact Amanda Broberg at ambrobe1@wsc.edu, or Jay Collier at jacolli1@wsc.edu.

Website Updates / SEO / Analytics

Our office works collaboratively with various departments to design, develop, and update the official WSC website. When building pages on our website, we make decisions about what goes where, the imagery used, and information architecture with respect to user statistics and analytics, optimization, responsiveness, and digital accessibility. Because users consume content differently online than they do in print, we also tailor our messaging so that it’s in line with digital content standards and search engine optimization.

For small content updates to existing pages, please contact Amanda Broberg at ambrobe1@wsc.edu or Kristi Nelson at krnelso1@wsc.edu. To request a new web project or new page creation, please contact the Director of College Relations:

Jay Collier
Director of College Relations
jacolli1@wsc.edu

 

 

Photography and Design

We set high standards for ourselves when it comes to design. As an institution of excellence, our design work should look professional to reflect this same standard. Our office produces engaging content using a clean, uncluttered design style with beautiful imagery that will grab your audience’s attention and keep its interest. 

Photography / Videography

Images and video can be powerful storytelling tools. Our office uses a mix of professional, staff, and student photographers and videographers to help tell the stories at WSC. Images are used in our student recruitment marketing materials, campus publications, social media, and various other marketing channels. Videos are distributed via our website, YouTube, social media, and other digital channels. Our photography services include student and employee photography, group shots of students, faculty, and staff, coverage of campus events (when photographers are available), and beauty shots of campus. Our videography services include promotional material for academic programs, events and life on campus, and other aspects that tell the Wayne State story.

To request photography or videography services, please contact:

Jay Collier
Director of College Relations
402-375-7324
jacolli1@wsc.edu

Images from our photo collection are also available to the campus community upon request. For assistance in obtaining photos from our collection, please contact:

Amanda Broberg
402-375-7324
ambrobe1@wsc.edu

Logos and Graphics

Logos
Campus logos are created by the Office of College Relations. They are not to be created by campus offices or programs on their own, or by campus vendors. Logo creation must first be approved by the Director of College Relations. College and department logos are available for employees on the G drive or upon request by contacting:

Kristi Nelson
402-375-7697
krnelso1@wsc.edu

Graphics
Need a special graphic for your project? Our staff can help you with custom graphics for use in your presentations, banners, advertisements, publications, etc. Wayne State respects copyright and trademark laws when it comes to photography and design. Our graphics are generated in-house, or they are outsourced to professionals and obtained through license. Use of graphics or photos found off the internet are not permitted unless you have written consent from the source. We also discourage the use of Microsoft Clipart, as it does not meet our design or brand standards.

To initiate a request for graphic design services, please contact the Director of College Relations:
Jay Collier
402-375-7324
jacolli1@wsc.edu

Publications and Brochures

Campus publications and printing projects are to be coordinated with our office in order to convey a professional, uniform image of the college. Common examples of publications include viewbooks, brochures, newsletters, magazines, reports, handbooks, program fact sheets, etc. In cooperation with the appropriate school or department, the College Relations office can also assist with writing and editing publication content.

To request a project or service, please contact the Director of College Relations. In general, one to three weeks lead time is needed, depending on the size and scope of your project. For projects that must be sent to a professional printer, please send materials at least one month before you need your project in hand. This will allow time to complete the design work and the printer to run the job and deliver it back to campus.

Jay Collier
Director of College Relations
402-375-7324
jacolli1@wsc.edu

Business Cards / Name Tags

As an employee of the college, you may be able to get a customized WSC business card and name tag. Employees should not design their own business cards without approval from the Director of College Relations. All requests for business cards or name tags should be processed through your supervisor or school. Please submit your request to:

Trudy Muir
402-375-7006
trmuir1@wsc.edu

 

Posters / Fliers

Need a poster or flier to advertise your cause or event?  Just let us know what information to include, and we'll come up with the design. Most posters and fliers can be printed right here on campus through the Copy Center in the library.

To initiate a design services for posters or fliers, please contact:

Jay Collier
Director of College Relations
402-375-7324
jacolli1@wsc.edu

Banners / Signage / Promotional Items

Employees are responsible for choosing the product and vendor they will be using for banners, signage, or other promotional items. Our office can help guide you in selecting which product might be best for your needs, and we can work with you to provide graphic design services for these items. We will also work with you and your vendor to provide artwork files, ensure branding requirements are followed, and to approve any vendor artwork.

To request our services, please contact:
Jay Collier
Director of College Relations
402-375-7324
jacolli1@wsc.edu

Document Development

Document creation can sometimes seem like a daunting task - especially if your document has a lot of pages - but our office can help you get started! We can offer guidance and instruction in layout or design, proper logo use, branding, refining your content, editing, and authoring for digital accessibility. All documents (ie. PDF, Word file, etc.) should follow WSC's branding guidelines, and in general, maintain some level of professionalism in design and layout. Your document is a reflection of the college and it's credibility, and it can affect how others might perceive your office. We ask all employees who are tasked with making handbooks, forms, guides, etc. to follow these standards. Additionally, any document that will be electronically distributed is expected to meet federal guidelines for digital accessibility. If you are creating a a PDF or Word file that will be posted online for download, emailed to students, employees, or the general public, etc. it is important to make sure your document is accessible to people with disabilities and those using different devices.

To request our services, please contact:
Jay Collier
Director of College Relations
402-375-7324
jacolli1@wsc.edu

Digital Accessibility Guidance

We strive to make digital content that is fair and accessible for as many users as possible. Compliance to digital accessibility rules is important not just because it’s the law, but because it allows users with different disabilities to access our content, as well as users operating different devices. It is mutually beneficial to our users and the institution, and it protects the college from accessibility lawsuits. We all share in the responsibility of creating accessible content - whether it be email communication, documents (ie. PDF), or web pages.

Download our Accessibility Guide (PDF)

 

Media Relations

The Office of College Relations handles media relations at Wayne State College. Reporters may contact our office for inquiries such as inteview requests with an employee or student, credentials to attend and cover a campus event, or obtaining comments from a College spokesperson.

Media Visits
Before coming to campus, all members of the media should coordinate their visit with the Director of College Relations:

Jay Collier
402-375-7325
jacolli1@wsc.edu

Students, educators, and employees who want to invite the media to an event or to publicize their event through a news release should also work in advance with the Office of College Relations.

Athletics-related requests should be directed to the WSC Athletics Department.

 

Media Kit (Logos and Branding Guide)

Campus Photos for Media Use

Questions? Contact Us:

Jay Collier
Director of College Relations
General Communication, Crisis/Urgent Communication, Marketing, Media Relations
402-375-7325
jacolli1@wsc.edu

Amanda Broberg
General Communication, Photography, Videography, Writing/Editing, Web
402-375-7324
ambrobe1@wsc.edu

Trudy Muir
Graphic Design, Logos, Publications
402-375-7006
trmuir1@wsc.edu

Kristi Nelson
Logos, Graphic Design, Marketing, Web, SEO, Analytics
402-375-7697
krnelso1@wsc.edu

Angie Steffen
Campus Communication, News Releases, Photography
402-375-7429
ansteff1@wsc.edu