Wayne State College

Branding, Logos, and Media Information

For official WSC logos and branding information, or if you're a member of the media looking to reach out, contact the Office of College Relations.


WSC Launches New Logos

Our redesigned visual identity consists of a reimagined wordmark and the addition of an iconic W and Wildcat mascot that reflect the energy and vitality of the College. This process began early in Fall 2019 and culminates today with this reveal.

“Our brand is what sets Wayne State College apart from other colleges and universities,” said Marysz Rames, president of Wayne State College. “Throughout the college’s history, the visual component of our brand has been refreshed. Sometimes it has been out of necessity, such as a name change, and at other times it has been to recognize new energy and direction at the college. And while there are things that remain uncertain around us right now, there is still a great deal of certainty about who we are and what we do.”

Read the full story


Information for the Media

The Office of College Relations handles media relations at Wayne State College. Reporters may contact our office for inquiries such as inteview requests with an employee or student, credentials to attend and cover a campus event, or obtaining comments from a College spokesperson.

Media Visits
Before coming to campus, all members of the media should coordinate their visit with the Director of College Relations:

Jay Collier

Students, educators, and employees who want to invite the media to an event or to publicize their event through a news release should also work in advance with the Office of College Relations.

Athletics-related requests should be directed to the WSC Athletics Department.

Logos and Visual Identity

Wayne State College’s visual identity is based on an official branding guide that involves the use of coordinated logos. The logos depicted in the branding guide are the official visual identity marks of Wayne State College. 

Wayne State College approved a set of new logos in Spring 2020 to serve as the primary visual identity of the institution. To protect trademark registrations and promote strength and consistency in branding, use of our logos should adhere to the standards outlined in the branding guide.

Individual campus logos are created by the Office of College Relations. They are not to be created by campus offices or programs on their own, or by campus vendors.

Our official branding guide and logos are available for employees on the G drive or upon request by contacting:

Kristi Nelson
Marketing Coordinator