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Marketing Program of Study

Every effort is made to ensure this information is current, but please be aware that some content may have changed. There is no substitute for developing a careful course registration plan in consultation with your advisor. For questions about this content, please see your advisor.

2021-22 Academic Year

CLASS

CREDIT HOURS

FRESHMAN / SOPHOMORE

 

BUS 208 Business Communications

3

BUS 222 Business Law I

3

BUS 226 Business Statistics

3

BUS 240 Accounting I

3

BUS 241 Accounting II

3

BUS 260 Management Theory and Practice

3

BUS 270 Principles of Marketing

3

CNA 100 Principles of Human Communication

3

ECO 202 Principles of Macroeconomics

3

ECO 203 Principles of Microeconomics

3

ENG 102 Composition Skills

3

General Studies courses

 

 

 

JUNIOR

 

BUS 262 International Business

3

BUS 322 Managerial Finance

3

BUS 343 Managerial Accounting (spring only)

3

BUS 352 Operations and Supply Chain Management

3

BUS 372 Selling and Sales Management (spring only)

3

BUS 374 Marketing Communication (spring only)

3

General electives, second concentration, or minor by advisement

 

 

 

SENIOR

 

BUS 408 Business Ethics

3

BUS 418 Legal Environment of Business

3

BUS 470 Marketing Management

3

BUS 475 Consumer Purchasing and Motivation

3

BUS 476 Retail Management

3

BUS 480 Business Research

3

BUS 490 Assessment Seminar (taken during final semester)

0

CIS 430 Management Information Systems

3

General electives, second concentration, or minor by advisement

 

Note: BUS 420 Strategic Management (3) can be taken after 105 credit hours.