Marketing Program of Study

Every effort is made to ensure this information is current, but please be aware that some content may have changed. There is no substitute for developing a careful course registration plan in consultation with your advisor. The class sequence listed is suggested only. The final decision rests with the student and academic advisor.

2023-24 Academic Year

Business Administration Foundation (21 hours)
BUS 208 Business Communications (3)
BUS 222 Business Law I (3)
BUS 226 Business Statistics (3)
BUS 240 Accounting I (3)
BUS 241 Accounting II (3)
ECO 202 Principles of Macroeconomics (3)
ECO 203 Principles of Microeconomics (3)

Business Administration Core (27 hours)
BUS 260 Management Theory and Practice (3)
BUS 262 International Business (3)
BUS 270 Principles of Marketing (3)
BUS 322 Managerial Finance (3)
BUS 352 Operations and Supply Chain Management (3)
BUS 408 Business Ethics (3)
BUS 418 Legal Environment of Business (3)
BUS 420 Strategic Management (3)
BUS 490 Assessment Seminar (0)
CIS 430 Management Information Systems (3)

Marketing Concentration (21 hours)
BUS 372 Selling and Sales Management (3)
BUS 373 Marketing with Social Media (3)
BUS 374 Advertising and Integrated Marketing (3)
BUS 470 Marketing Management (3)
BUS 472 Marketing Analytics (3)
BUS 475 Consumer Purchasing and Motivation (3)
BUS 476 Omnichannel Retailing Management (3)