Marketing Program of Study

Every effort is made to ensure this information is current, but please be aware that some content may have changed. There is no substitute for developing a careful course registration plan in consultation with your advisor. The class sequence listed is suggested only. The final decision rests with the student and academic advisor.

2022-23 Academic Year

Freshman/Sophomore
BUS 208 Business Communications (3)
BUS 222 Business Law I (3)
BUS 226 Business Statistics (3)
BUS 240 Accounting I (3)
BUS 241 Accounting II (3)
BUS 260 Management Theory and Practice (3)
BUS 270 Principles of Marketing (3)
CNA 100 Principles of Human Communication (3)
ECO 202 Principles of Macroeconomics (3)
ECO 203 Principles of Microeconomics (3)
ENG 102 Composition Skills (3)
General Studies courses

Junior
BUS 262 International Business (3)
BUS 322 Managerial Finance (3)
BUS 352 Operations and Supply Chain Management (3)
BUS 372 Selling and Sales Management (spring only) (3)
BUS 373 Marketing with Social Media (fall only) (3)
BUS 374 Advertising and Integrated Marketing (spring only) (3)
General electives, second concentration, or minor by advisement

Senior
BUS 408 Business Ethics (3)
BUS 418 Legal Environment of Business (3)
BUS 420 Strategic Management (3)
BUS 470 Marketing Management (3)
BUS 472 Digital Marketing Analytics (3)
BUS 475 Consumer Purchasing and Motivation (3)
BUS 476 Omnichannel Retail Management (3)
BUS 490 Assessment Seminar (taken during final semester) (0)
CIS 430 Management Information Systems (3)
General electives, second concentration, or minor by advisement