Wayne State College

About the Marketing Degree Program

Marketing is a critical component of business. Aligning the company’s objectives to the customer’s wants and needs and developing satisfying exchange relationships are the essence of marketing strategies. Marketing managers are concerned about influencing customer perceptions, delivering product benefits, and building brand loyalty. The Marketing degree program at Wayne State College will give you a strong foundation in brand development. The field of marketing is vibrant and dynamic and includes many different career opportunities, such as advertising and integrated marketing communications, customer relationship management, digital and social media marketing and analytics, sales management, omnichannel retailing, and consumer buying behavior. Our experienced professors in the Marketing degree program will guide you in marketing strategy, consumer behavior theory, integrated marketing communication and advertising campaigns, development of marketing plans, and digital marketing analytics.

Sample Program of Study




99.8% of WSC grads are employed or in grad school

Percent of recent WSC graduates employed or in graduate school
based on the most recent graduate survey

Fast Facts

Degrees offered: B.A. or B.S. in Business Administration/Marketing

Hours required:
For concentration: 48
General education: 30
To graduate from WSC: 120

Popular pairings: Psychology Degree Program, Journalism Degree Program, Management Degree Program

Popular minors: Merchandising and Design, Graphic Design, Online and Social Media, Sport Management, or choose another Business concentration

School: Business and Technology

Department: Business and Economics

Accreditation: International Accreditation Council for Business Education (IACBE)

Students say the things that make studying business at WSC a successful experience are the great faculty, valuable skills learned, and opportunities within and outside the classroom. Hear from three students pursuing marketing degrees.


Read the story

Our Focus is Results

Wayne State has the keys to your success and offers just what you need to become well prepared for the real world in the Marketing degree program.

skills learned in the marketing degree program

Skills Learned

  • Principles of business marketing
  • Advertising and communication strategies
  • Planning sales and marketing programs
  • Retail omnichannel strategies
  • Business management and leadership
  • Understanding consumerism
  • Legal and ethical standards of business
  • Digital marketing analytics
  • Social media marketing development

Careers for marketing majors

Possible Careers

  • Marketing manager
  • Marketing specialist
  • Sales manager
  • Operations manager
  • Public relations specialist
  • Store manager
  • Digital marketing specialist
  • Business analyst
  • Advertising manager
  • Marketing coordinator
  • Digital marketing analyst

Employers of marketing degree majors


  • Businesses and corporations
  • Marketing firms
  • Advertising agencies
  • Research firms
  • Retail stores
  • Schools, colleges, and universities
  • Government / federal agencies
  • Non-profit organizations
  • Health care facilities
  • Manufacturing companies

Learn From the Best

Our faculty are accomplished professionals that have been recognized as experts in their fields. With a low student-to-faculty ratio, you'll be sure to receive an excellent education in the Marketing degree program.

Outside the Classroom

At Wayne State College, you’ll have opportunities to enhance your education in the Marketing degree program by participating in clubs, organizations, internships, and more.

student clubs for a business marketing major

Clubs and Organizations

WSC Service-Learning


Make a difference in the community while learning skills you can apply toward your future career. Wayne State’s Service-Learning program has received national awards in recognition of outstanding community service, with more than 400 students participating in Service-Learning projects each semester.

activities for a marketing major


  • Peer tutoring and mentoring programs – Help fellow students master their courses and improve their skills, or be part of a support system for new students, all while gaining valuable experience for your resume.
  • Study Abroad - Earn credit toward your degree while experiencing exciting global adventures overseas.
Marketing degree internships


We encourage all students to complete an internship before graduating with fromn the Marketing degree program. You are not required to complete an internship; however, Career Services is available to help you find internship and employment opportunities if you wish to do so.

Take the Next Step

Take the Next Step