Social media, eCommerce, and other online services have transformed the media, sales, and marketing world. They require skills in interactive communication, media production, information technology, psychology, critical thinking, and many other disciplines. Media sectors that were previously separate have merged into the online environment. The online and social media minor at Wayne State will prepare you for this dynamic environment. Core skills include social media marketing, brand promotion, writing, and multi-platform content creation. Electives may be used to tailor the minor to your own strengths in areas such as eCommerce, graphic design, electronic journalism, and public relations. Online and social media is an excellent minor to pair with many majors, including graphic design, business, information technology, education, marketing, and sports management, as well as many others. These skills will make you highly marketable to employers after you graduate.

2023-24 Academic Year

Required Courses: 21 hours

A minor must include a minimum of 12 hours unduplicated by your major(s) and minor(s). Complete at least 50% of the hours in the minor at the 300-400 level.

• CIS 375 Introduction to E-Commerce (3)
• CNA 162 Radio Production I or CNA 274 Video Production I (3)
• CNA 280 News Writing or CNA 390 Electronic Journalism (3)
• CNA 426 Social Media Marketing (3)
• CNA 453 Integrated Brand Promotion (3)

Plus 6 hours from the following:

• ART 204 Digital Imaging for Graphic Design (2)
• ART 230 Graphic Design I (3)
• ART 335 Advanced Typography and Animation (prereq: ART 331) (3)
• ART 405 Web Design for the Graphic Designer (prereq: ART 403) (3)
• BUS 270 Principles of Marketing (3)
• BUS 470 Marketing Management (3)
• CIS 130 Introduction to Computer/Information Technology (3)
• CNA 263 Introduction to Mass Communication (3)
• CNA 301 Advertising Copywriting (3)
• CNA 374 Public Relations (3)
• CNA 389 Photojournalism (3)
• CNA 458 Advanced News Writing and Reporting (3)
• CNA 462 Communication Research (3)
• CNA 463 Advanced Media Writing (3)
• CNA 471 Mass Media and Society (3)
• CNA 473 Video Production II (3)
• CNA 475 Communication Law (3)
• CNA 477 Remote TV Production (3)
• CSC 150 Programming Fundamentals I (3)
• CSC 165 Introduction to Web Development (3)