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Promotion and Media Minor

Almost every profession has reason to promote itself and communicate effectively with its customers and clients. The promotion and media minor will help you develop the ability to promote your future employer(s) using public relations and media skills. You’ll develop a broad base of skills on promotion, and learn how to write content used across multiple platforms, including social media and video. This minor pairs well with any major or concentration across campus where communication with the public is expected, teaching you skills that can be applied to nearly any industry.

Required Courses: 21 hours

A minor must include a minimum of 12 hours unduplicated by your major(s) and minor(s). All promotion and media minors must take CNA 100 Principles of Human Communication as the CAT 4 General Studies requirement.

  • CNA 280 News Writing or CNA 377 Public Relations Writing (3)
  • CNA 342 Persuasion (3)
  • CNA 274 Video Production I or CNA 374 Public Relations (3)
  • CNA 426 Social Media Marketing (3)

Plus 9 hours from the following:

  • CNA 162 Radio Production (3)
  • CNA (J,R,V) 220/320/420/520 Mass Communication Arts Workshop (0.5-3)
  • CNA 262 Writing for the Mass Media (3)
  • CNA 263 Introduction to Mass Communication (3)
  • CNA 301 Advertising Copywriting (3)
  • CNA 346 Organizational Communication (3)
  • CNA 372 Media Ethics (3)
  • CNA 379 Media Management (3)
  • CNA 389 Photojournalism (3)
  • CNA 390 Electronic Journalism (3)
  • CNA 392 Sports Writing (3)
  • CNA 418 Health Communication (3)
  • CNA 450 Media Design Applications (3)
  • CNA 452 Public Relations Case Studies (3)
  • CNA 453 Integrated Brand Promotion (3)
  • CNA 457 Special Topics in Communication (may be repeated) (3)
  • CNA 471 Mass Media and Society (3)

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