Alumni Service Award
The Alumni Service Awarded is given to an alumnus/alumna who has enhanced the college through dedicated service, promotion, financial support and other efforts. The Alumni Service Award is given at Homecoming.
Wayne State College faculty, staff and alumni can nominate those alumni who display the qualities needed to receive the Service Award. The staff of the Foundation/Alumni Office will review the information submitted on each nominee to determine who shall receive the award.
October 2017 - Kam Reeves '79
Kam Reeves has served as the department head and superintendent for the Ottumwa, Iowa, Water Pollution Control Facility since 2013. Prior to that, he worked as the operations supervisor for 14 years and as a shift operator for three and a half years. He has a Grade IV Wastewater License, issued by the Iowa Department of Natural Resources (IDNR). This work in protecting the environment has led Reeves to his involvement in the Iowa Water Environment Association (IAWEA), which represents more than 2,000 wastewater operators, maintenance techs, lab techs, industrial pre-treatment coordinators, professional engineers, manufacturing reps, vendors, and municipal officials. IAWEA is committed to the education and advancement of water quality and associated technology, and provides conferences to further this education for members and non-members. Reeves served as the IAWEA Region 6 Director for a year before being nominated for vice president in 2014. He served as president in the past year. He has worked with the 14-member executive board in providing recommendations to IDNR on issues such as water quality standards for copper, as well as setting criteria for wet weather design standards. Reeves was instrumental in getting the IAWEA 2017 Annual Conference to Ottumwa for the first time ever in June. In 2013, Kam was presented the William D. Hatfield Award by the Water Environment Federation vice president, for Outstanding Performance and Professionalism in the Operation of a Wastewater Treatment Facility. In October 2014, Reeves and his staff were featured in the trade journal “TPO, Treatment Plant Operator,” in the article “Still A Teacher.”
In 2015, Reeves designed a commemorative coin for the IAWEA Annual Conference in Ames, Iowa, to mark the 100th anniversary of the first formal wastewater training in the United States, which was held at Iowa State College in Ames, Iowa, in 1915.
Reeves is a native Ottumwan and became part of the Wayne State family when he transferred from Ottumwa Heights College in 1975. He graduated in 1979 with a bachelor of arts in secondary education with a major in physical education and a minor in traffic safety. He took off during the spring semester of 1977 to attend the Bill Kinnamon School for Professional Umpiring in St. Petersburg, Fla. (This came with a promise to his parents, that even if he received an umpiring assignment in professional baseball, he would still go back to WSC to finish his degree.) Though not receiving an assignment in professional baseball, he did continue to officiate baseball at the high school and college levels for a total of 37 years. He also officiated basketball and football for more than 25 years.
Reeves was invited to become a trustee of the Wayne State Foundation in 2012, and continues to encourage graduates to give back to the college. He established the J. Kevin Reeves Memorial Theater Arts Endowed Scholarship in 2016, in honor of his older brother.
Reeves is active in his community and serves as chairman of the Muni Credit Union. He also emcees a “Shrimp & Bingo” Scholarship Fundraiser (as Red Green) for students in the Water Environmental Technology Program at Des Moines Area Community College. In five years, the fundraiser has raised more than $85,000 for scholarships. He speaks to local groups and also at IAWEA conferences. Reeves is also a supporter of Samaritan’s Purse Worldwide Ministry, which was founded by Franklin Graham.
October 2016 - Bruce O'Neel '96
Bruce O’Neel is an HR Vice President at CSG International in Omaha, Neb., a market-leading global business support solutions and services-company with 3,500 employees around the world. As an executive leader with 20 years’ comprehensive experience developing and driving strategic business initiatives, he enjoys challenging the status quo. Prior to joining CSG International in 2013, the majority of career experiences were developed from HR leadership roles with T-Mobile USA in Seattle, Wash., and Verizon Communications in Basking Ridge, N.J., New York and Dallas.
O’Neel graduated from Wayne State College with a Bachelor of Science in Health and Wellness in 1996. He earned a master’s degree in business from Dallas Baptist University. O’Neel has continued his relationship with WSC through the foundation, becoming a trustee in 2010. In 2012, he and his wife, Sheri, established the Bruce and Sheri Memorial Scholarship.
Both O’Neel and his wife are native Nebraskans and have been married for 21 years. In 2013, they moved back to Nebraska to raise their two children, Grace and Carter, and to be closer to family. They now call Elkhorn, Neb., home. O’Neel was born in North Platte, Neb., but grew up in Lincoln, Neb., and graduated from Lincoln High School. Sheri was born and raised in Bruning, Neb., and graduated from Bruning High School.
Bruce and Sheri are active in their community and church. Both went through the Omaha Chamber of Commerce – Leadership Omaha Program (2014-2015) and have been involved in and supported several mission based community programs: Habitat for Humanity (Texas and Nebraska), Hearts and Hammers (Texas), Seattle Union Gospel Mission, Hope Place (Women & Children Shelter – affiliated with Seattle Union Gospel Mission) and Sammamish Hills Lutheran Church “Day of Service,” which coordinated several volunteers to mobilize in support of various local nonprofit organizations. Sheri is on the board for Little Leaf Learning Center, whose mission is to improve the lives of individuals with disabilities through education and advocacy. She is active in Bible Study Fellowship as a children's leader, and she volunteers at our children’s elementary and middle schools on various committees. She is active in church serving on several committees as well as working in the nursery on Fridays throughout the school year. During the summer, Sheri works with the youth during Vacation Bible School.
October 2015 - Adrian (Johnson) Minks '68
The 2015 Alumni Service Award was given to Adrian Minks. Minks is a native of Little Sioux, Iowa, and graduated from West Harrison High School, in Mondamin, Iowa. She is a '68 alumna of Wayne State College and has since lived and worked in Omaha.
Her management positions with Northern Natural Gas/InterNorth/Enron for nearly 20 years provided her with unique experience in her field until she transferred to Omaha Public Power District. She worked in several positions, ending as Vice President of Essential Services, where she was a member of the senior management team of the billion dollar public utility. She oversaw information technology, human resources, and other functions. Minks retired in 2011, with a solid record as a valued voice on the leadership team and a role model and mentor for many employees.
Minks has been active in community organizations for many years, including serving on and chairing the Women’s Center for Advancement board of directors. She was interim CEO for a six-month period and received the group’s Tribute to Women award in 2011. She is a strong supporter of the center’s mission benefiting women and families. She served as a board member for the Greater Omaha Alliance for Business Ethics and the Institute for Career Advancement, serving as honorary chair for the 2010 ICAN Women’s Leadership Conference. She is especially proud of her service to the Wayne State Foundation, serving on the Board of Trustees, the Executive Committee and chair for two years. She received the Wayne State College Alumni Achievement award in 2004. She and her husband of 40 years, Jon, support Wayne State College’s mission of educational opportunities for first-generation college students. They continue to reside in Omaha and enjoy extensive travel in their retirement years.
October 2014 - William "Bill" Reeg '64
The 2014 Alumni Service Award was presented to William “Bill” Reeg at the Hall of Fame Banquet on Oct. 4 during Homecoming.
Reeg graduated from WSC in 1964. He served in the United States Marine Corps from 1965 to 1967. After his Marine Corps duty, he worked with his father at Arnie’s Supermarket in Wayne. Arnie’s Ford-Mercury was established in 1978.
Reeg is a past chairman of the Nebraska New Car and Truck Dealers Association. He continues to serve on its executive board and on the Carriage House Foundation, the charitable wing of the Association.
He was recently reappointed by Gov. Dave Heineman for a second term on the Nebraska Motor Vehicle Licensing Board. Arnie’s Ford was honored as the “Large Business of the Year’’ at the 2014 Wayne Area Economic Development Banquet.
Reeg was the winner of TIME magazine’s 2014 Dealer of the Year for Nebraska, the award is one of the automobile industry’s most prestigious and coveted honors. As an award winner, Reeg is counted among the nation’s most successful auto dealers who also demonstrate a long-standing commitment to community service.
As secretary-treasurer for the executive board of the Wayne State College Foundation, he and his wife, Betty, support various building projects and other campus improvements and have established the Bill and Betty Reeg Annual Scholarship. They have three children and five grandchildren. The Reegs reside in Wayne.
September 2013 - Charles "Chuck" Sass ’61
The 2013 Alumni Service Award was presented to Charles "Chuck" Sass at the Homecoming/Hall of Fame Banquet Sept. 28.
Chuck graduated from WSC in 1961. After a 12-year teaching career in Nebraska and Iowa schools, Chuck and his wife, Sharon, purchased a sporting goods business in Boone, Iowa. They sold their business in 1977 and moved to Lincoln where Chuck accepted an instructor position with the University of Nebraska-Lincoln Division of Continuing Studies and served as an editor in the curriculum development department. While he was employed at University of Nebraska-Lincoln, Chuck earned a master’s in education degree.
The couple moved to Washington, DC, in 1987, where Chuck took a position in the publications department of the Close Up Foundation, the nation’s largest civic education organization. As the managing editor of academic publications, he edited and/or wrote more than 300 student and teacher publications including Current Issues—one of the most popular textbooks in social studies classrooms. Chuck retired in 2006 after 18 years with Close Up and is now engaged in an in-depth study of leisure.
Chuck and Sharon established the Kathryn Reimers Sass scholarship in 2005. The Sasses became trustees of the Wayne State Foundation in 2007 and are members of the Cornerstone Society and Heritage Society. The couple resides in Wellington, Fla.
September 2012 - Don and Diane (Massman) Soukup ’71
The 2012 Alumni Service Award was presented to Don and Diane (Massman) Soukup at the Homecoming/Hall of Fame Banquet Sept. 29. The award recognizes alumni who have enhanced the college through dedicated service, promotion, and financial support. They graduated from WSC in 1971. Both started their insurance careers as claims adjustors, moved to an insurance regional office where Don earned Insurance Institute of America and Fellowship of Life Management Institute designations and became a Life Company Underwriting Superintendent and Diane was a subrogation officer. They left the internal operations of the company to pursue careers in sales where Don was an agent/broker and Diane a customer service representative/instructor. Concurrently, they served in the US Army Reserves. Don retired after 23 years as a Sergeant Major and Diane at 20 years as a Master Sergeant. Their brokerage was sold; however, they still own a percentage in an insurance company and continue to maintain insurance licenses in California and Nevada by completing continuing education courses. The Soukups became Trustees of the Wayne State Foundation in 1986 and are members of the Presidents Society and the Heritage Society.
October 2011 - Larry Moser '06
The 2011 Alumni Service Award was presented to Larry Moser at the Homecoming/Hall of Fame Banquet Oct. 8. The award recognizes alumni who have enhanced the college through dedicated service, promotion, and financial support.
He graduated from WSC in 2006 earning a degree in Business Administration with an emphasis in finance and agriculture. After graduation he moved to Sioux City, Iowa where he attained employment as a producer at Arthur J. Gallagher Risk Management. As a producer, he is responsible for selling and servicing insurance coverage for commercial and personal clients. Moser has served as a member of the Siouxland Chamber Ambassadors, the United Wayne of Siouxland and is actively involved with the Big Brothers Big Sisters program currently serving as Chair of the Board of Directors. While attending classes at WSC, Moser was employed at Conn Library, served on the Student Activities Board and was actively involved with the WSC Phonathon Annual Fund Drive, serving as a student caller (1 year) and a student manager (3 years). He interned at Nebraska Life Magazine, Christensen Associates and Arthur J. Gallagher. He currently is the 2006 class representative for the campaign to restore the WSC Willow Bowl. Larry and his wife, Amanda, reside in Sioux City.
October 2010 - Barbara Kanter '76
Barbara K. Kanter is the recipient of the Wayne State College 2010 Alumni Service Award presented annually to alumni who have enhanced the College through dedicated service, promotion and financial support. Originally from Wisner, NE, Barb (Breitkreutz) graduated in 1976 from Wayne State cum Laude with a Bachelor of Science degree in business administration with a concentration in accounting and a minor in biology.
Barb began her career at the M.J. Schoening & Associates public accounting firm in Norfolk, NE as a Staff Accountant. In 1979, she went to work for Godfather Development Inc. which was also in Norfolk as Controller for a Godfather’s Pizza franchisee that owned 21 stores in six states.
In 1981, she received her Certified Public Accounting certificate. She is a member of the Nebraska Society of CPAs and the American Institute of Certified Public Accountants (AICPA).
In 1985, Barb relocated with her husband to Omaha, NE. She was Internal Auditor for Pillsbury responsible for auditing the Godfather’s Pizza Division.
ConAgra, Inc. in Omaha was the next career move for Barb in 1988. She was Internal Auditor and in 1990 was promoted to Internal Audit Manager and transferred to Minneapolis, MN. In 1994, she became Controller of ConAgra Dried Fruit & Nut Division in San Francisco, CA. In 1995, she transferred to Corporate Accounting in Omaha and continued working for ConAgra until 1998.
The next move was to Oak Brook, IL in 1998, where Barb worked as Controller for CSP Information Group, Inc. which published CSP Magazine for the C-store industry.
Since 2003, Minneapolis has been home. She rejoined ConAgra at the Snack Foods Division in Edina, MN. Since 2005, she is the Director of Finance for the amusement park in the Mall of America in Bloomington, MN. The park was the former Camp Snoopy and was rebranded in March 2008 to Nickelodeon Universe which is the only all-Nickelodeon theme park in the country.
Barb’s husband, Jim, is formerly from Battle Creek, NE and is a graduate of Kearney State College. They became trustees of the Wayne State Foundation in 2009 and are members of the President’s Society. Barb strongly values education and has established the Barbara K. Kanter Endowed Scholarship.
October 2009 - Don Dean
Don Dean was presented the Alumni Service Award during Homecoming 2009 activities. Dean graduated with a degree in education and played football for the Wildcats and served several organizations on campus. He enlisted in the U.S. Marines Corps after graduation. Serving with the 1st Marine Division, he received three meritorious promotions. Dean earned a master of arts in educational psychology and guidance from Colorado State College, Greeley, Colo. in 1960. He completed requirements for his doctoral degree in 1973. Don began his educational career as a teacher/principal in 1960 in Winside. The following two years he served as a state consultant for guidance services, followed by eight years as state director of guidance for the Nebraska State Department of Education. During his career in education, Don also served as a part-time instructor in Creighton University’s Counselor Education Program. He retired from Lincoln Southeast and Lincoln Public Schools in 1995, having served as associate principal for students services. Don strongly values and believes in education. During the course of his professional career he was involved with a variety of local, state and national professional associations and organizations. He has been an active supporter of Wayne State College in various ways.
Dean and his wife, Regena "Reggie" live in Lincoln. They have three children and seven grandchildren.
October 2008 - Gene Willmott '50
Gene Willmott graduated from Wayne State College in 1950 with a bachelor of arts degree in education majoring in sociology and economics.
While at Wayne State, he was a member of the track team and Sigma Tau Delta. He also played baseball for the Wayne town team. After a two-year stint in the U.S. Army, Willmott was a salesman for Palmer Food Company in Sioux City and then became the manager for Larsen Kuhn Clothing Store in Columbus.
Willmott returned to Wayne State College and received his master's degree in administration K-12 in 1961. He spent 33 years in education teaching a variety of subjects before retiring in 1990. He and his late wife, Joan, have been involved with and supportive of Wayne State College in a variety of ways, including scholarship support. Willmott lives in Dakota Dunes, S.D.
October 2007 - Randy Pedersen '71
Randy graduated from Wayne State College in 1971 with a degree in business administration. After graduation he worked as a financial planner until 1972. He then accepted a position with Zales Jewelers and served as a store manager until 1978 when he purchased a local jewelry store that he renamed The Diamond Center. This business is now The Diamond Center - Flowers & Wine.
Randy has been active in the community. He has served on the city council and planning commission, served as past President of the Wayne Area Chamber of Commerce, and served as chairman for the Business Improvement District on the reconstruction of Main Street. Randy is a current member of WAEDI and the Wayne Rotary Club.
He has been involved in the jewelry industry as past President of the Nebraska, South Dakota Jewelers Association and is on the Board of Directors. He is a member of the Jewelers of America, Jewelers Security Alliance and the Jewelry Information Center.
Randy has committed his time and support to Wayne State College as a member of Catbackers, trustee of the Wayne State Foundation, Executive Committee member and past President of the Wayne State Foundation.
October 2006 - Bruce Yoder '83
Bruce graduated from Wayne State College in December 1983 with a major in Chemistry and a minor in Biology. Following graduation, he accepted a position with Harris Laboratories as a chemist. At the end of 1984, Bruce accepted a new position as a scientist at Dorsey Laboratories (later known as Sandoz Pharmaceuticals and then Novartis Pharmaceuticals).
In April 1997, Bruce started his own consulting business, Data Management Services, Inc. Since that time, he has performed consulting services for major pharmaceutical companies, biopharmaceutical companies, medical device companies and chemical manufacturing companies throughout the world.
During his life time, Bruce has been involved with more than twenty-five volunteer, civic, professional, and religious organizations. He is a member of five professional organizations. Bruce has been, and continues to be, involved with local, state and national politics. He provides the database work for numerous candidates each election cycle.
Bruce has been involved with several civic organizations. He has been inducted into Who’s Who in Science and Engineering, Who’s Who in the Midwest, Who’s Who in America and Who’s Who in the World. He financially supports the People’s City Mission and has served on the Lincoln City Charter Revision Committee, the Mayor’s Community Cabinet and the Lancaster County Defense Advisory Committee. Bruce has been a member of the Wayne State Foundation Board of Trustees for more than fifteen years.
October 2005 - Jeff Ingrum '80
Jeff Ingrum, Colorado Springs, Colorado, received the Alumni Service Award during Homecoming activities this year. Jeff graduated from WSC in 1980 with a Bachelor of Arts degree in education. While attending WSC, Jeff was a member of the Wildcat football team and was elected team captain in 1979 and 1980. While a student at WSC, Jeff was active in making physical improvements on campus. He believes in helping students and returns to campus to speak.
He and his wife, Terri, own seven roller skating rinks in Colorado Springs, Denver and Kansas City. He started the Skating Rink Inline Hockey Association, Ingrum Printing, Skate Mall and a television sports production company, ISPN, which broadcasts all high school sports and inline hockey to households in the state of Colorado. He serves on the School District 11 exectuive committee and volunteered for six seasons as a high school football coach. Jeff serves as an active trustee of the WS Foundation.
October 2004 - Dr. Ronald Holt II
Dr. Ronald Holt II, San Francisco, California, was the recipient of the Wayne State College 2004 Alumni Service Award presented annually to alumni who have enhanced the College through dedicated service, promotion and financial support. As a student at Wayne State, Ron was on the track team; he was an Ambassador and served as a resident assistant in Morey Hall. He has continued his involvement with the College through volunteer and financial support. Ron set up his first annual scholarship before he graduated from college. He has served as a trustee of the Wayne State Foundation for the past four years and has returned to campus for the past five years to lecture. Ron is an attending psyciatrist and sub-chief in the Department of Psychiatry with Kaiser Permanente Medical Center located in San Francisco, California. Kaiser Permanente is a community acute care medical center.
October 2003 - Irving "Irv" Hoffbauer '51
Irving "Irv" Hoffbauer was the recipient of the Alumni Service Award presented during Homecoming activities on October 4. Irv graduated from WSC in 1951. While at WSC he was active in his dorm, serving as monitor at Connell Hall. Following his college graduation, he taught at Craig, Neb., for one year before moving to Des Moines, Iowa, to join the international accounting firm of Ernst & Ernst. After 35 years with the firm as managing partner, he took early retirment to establish the firm of Hoffbauer & Co., CPA, specializing in taxation and management services in West Des Moines, with branch offices in Washington D.C., and Sarastoa, Florida. Irv is instrumental in many campus beautification projects. His fond memories of the Willow Bowl have prompted him to donate toward replanting of willow trees and installation of an irrigation system. The Irv Hoffbauer Plaza, encompassing approximately 10,000 square feet to the immediate south of the Student Center was dedicated during Homecoming 2003. This plaza will serve many functions, in addition to being an attractive and functional passageway between the student center and other campus buildings.
October 2002 - Florence (Kindler) Griffin Ferrin '42
Florence (Kindler) Griffin Ferrin was the recipient of the Wayne State College Alumni Service Award during Homecoming festivities on October 5.
After graduating from Ewing High School in 1937, Ferrin spent a post-graduate year at Neligh High School before attending Wayne State College. Her WSC education included work with the National Youth Program, dean’s office and registrar’s office. She taught at Creighton High School in Creighton and at Clarksville High School in Clarksville, Texas.
“A deserving individual and esteemed member of the Wayne State alumni community, Florence has often attributed her success to her education at WSC. We’re pleased to have this opportunity to pay tribute to her,” said Deb Lundahl, alumni director.
Ferrin graduated from Wayne State College in 1942. She was awarded the “Hero’s Award” from the American National Red Cross for assistance given to an accident victim. She began working in December 1944 for the Red River Army Depot and retired in 1971. At one time, she was the only woman Depot Defense Coordinator in the depot system.
October 2001 - Lawrence "Larry" Manning '36
Larry graduated from Wayne State College in 1936, lettering four years in football and basketball. He was voted the most valuable player on the 1935 football team and in a quote from the 1936 Spizz, "Taking over the quarterbacking job, Larry's swivel-hips gave us several long, exhilarating runs."
After college graduation Manning began a teaching and coaching career in area high schools before accepting a superintendent position in 1941. He served in the U.S. Army from 1943-1946 in the Battle of the Bulge, Ardennes, Rhineland, and central Europe. After his discharge in 1946, he again served as superintendent of schools in Varina, Iowa. In 1947, he moved to Victorville, Calif. and served as junior high principal until his retirement in July 1975.
Larry has returned from California to participate in the WSC Homecoming parade for many years. Larry and his wife, Geraldine "Jeri," now deceased, have been long time supporters of the Class of 1936 Scholarship, established the Lawrence and Geraldine Manning Endowed Athletic Scholarship, and have been members of the Wayne State Foundation Presidents Society. Manning and his late wife, Jeri, enjoyed 62 years and eight months together, traveling around in their motor home and enjoying life to the fullest, until her death April 9, 2001.
December 2000 - Rebecca D. "Becky" Keidel
Rebecca D. "Becky" Keidel was the recipient of the Alumni Service Award at commencement on Dec. 15, 2000.
"Becky has served the college, the foundation and the community selflessly for many years,," said Deb Lundahl, WSC director of alumni relations. "She has served in leadership positions on the foundation executive board, and is a very active and enthusiastic member. We appreciate what she has done, and are pleased to recognize her many contributions by presenting her with the Alumni Service Award."
A native of Springview, Keidel graduated from Key Paha County High School in 1959. She earned a Bachelor of Arts degree in Education from Wayne State College and a Master of Arts in Education from the University of Nebraska-Lincoln. Keidel taught English and speech at the high school level and was an adjunct faculty member at WSC. Keidel and her husband, G. Richard "Dick" Keidel, owned Sav-Mor Drug s in Wayne, Laurel and Wakefield. They have owned and operated Trio Travel in Wayne since 1984.
October 2000 - Robert "Bob" Gaeta '67
Robert "Bob" Gaeta received the Alumni Service Award at Homecoming October 6-7, 2000, for his dedicated service, promotion and financial support to Wayne State College.
Bob and his wife, Delores "Dee", have established the Bob and Delores Gaeta Endowed Scholarship Awards Program for Native American, and have been members fo the Wayne State Foundation Presidents Society," said Deb Lundahl, director of alumni relations. "Bob has also been active in organizing and participating in the annual WSC Alumni Golf Tournament in Omaha."
Gaeta, an Omaha native, graduated from Creighton Prep High School in 1962 where he played football, basketball and baseball. He attended the University of Nebraska-Omaha for one year before transferring to Wayne State College, graduating in 1967 with a bachelor of arts in education. In 1972, Gaeta entered the insurance business and in 1982 he became an independent, self-employed insurance broker.
October 1999 - Ray Link '37
Ray Link received the 1999 Alumni Service Award for his leadership in his class scholarship and loyalty to Wayne State College.
Link was raised in Carroll, graduated from WSC in 1937 and spent his career as an educator and school administrator. He currently resides in Boise, Idaho.
Link played a significant role in the establishment of his class scholarship. He not only contributes personally, but also has written several letters encouraging his classmates to do the same.
Ray Link '37 accepts the Alumni Achievement Award from Dr. Sheila Stearns at the Homecoming Banquet held at the Frey Conference Suit. Ray was honored for his lifelong commitment to education and his diligent service to his alma mater.
October 1998 - Joyce '41 and Nic Windeshausen
Dr. Ken Halsey presented Joyce '41 and Nic Windeshausen with their Alumni Service Award at Homecoming '98. Joyce and Nic are Presidents Society members, Wayne State Foundation trustees, Heritage Society members and have established two community scholarships for students from Plainview and Osmond.
The Wayne State College Alumni Service Award recognizes Wayne State Alumni who have enhanced the College through dedicated service, promotion, financial support, and other efforts.